Tapper Relay

Get started with Relay

• Get started with RelayWhat Tapper Relay sends to your ad platforms, where your sales come from, and how Tapper's team sets Relay up with you.
• Before Relay is switched on for an ad accountHow Tapper's team switches Relay on with you, one ad account at a time: the checks first, test mode, going live, choosing where sales go and switching off.

Reach, part of Relay

Better audiences from your own customers, fresh every morning.

• Reach, part of Tapper Relay: audiences from your own customersReach is the audiences part of Tapper Relay: the audiences it builds from your own customers, where they go, and how Tapper's team sets it up with you.

Truth, part of Relay

The real result of your ads, next to what each platform claims.

• Truth, part of Tapper Relay: the real result of your adsTruth is the measurement part of Tapper Relay: your real sales next to what each platform claims, truth tests on your own channels, and how to set it up.

How Relay works

• What Relay sends and adds to your ad accountsWhat each ad platform receives from Tapper Relay, the event and action names it uses, how value and refunds work, and what Relay adds to an account.
• Point your Meta campaigns at Relay's purchasesOptimise a Meta campaign on the sales Tapper Relay sends: the custom conversion Relay uses, how to pick it in Ads Manager, and how to keep counts clean.
• What Relay shares, and what never leaves TapperThe data Tapper Relay sends to your ad platforms with each conversion, how e-mail and phone are hashed, how consent is applied, and what Relay never sends.