Tapper Vantage
Higher ROAS from predicted value: each customer's predicted value, sent to your ad platforms as the signal to bid on. Setup, pilots and results.
Get started with Vantage
- Get started with VantageSet up Tapper Vantage: connect a data source with your sales, add a Tapper goal in Google Ads, and read what Vantage sends on its three pages.
- Connect Salesforce (read-only)Connect a Salesforce org on an entity's Data sources page, start syncing when you are ready, and read the click ID field and match rate.
- Add the Click ID field to Salesforce leadsStore the Google click ID on your Salesforce leads so Tapper can tie each lead to its ad click, then check the match rate.
- Install Tapper on a Shopify storePut the monitoring script on your Shopify storefront, install the Tapper app, and add the checkout pixel that records your orders.
- Connect BigQueryConnect one BigQuery dataset of yours on Setup > Data sources: the service account Tapper makes, the one role you grant, Test, and the tables Tapper reads.
- Tapper goals: let Google bid on predicted conversion valueCreate a Tapper goal, which adds a conversion action and a custom goal in Google Ads, and attach it to the campaigns that should bid on it.
Get started
Pilots and measurement
- How a Vantage pilot is set upWhat a Vantage pilot tests, how the Google Ads experiment splits your campaigns, which campaigns to use and where you follow the test in Tapper.
- Vantage pilot launch checklistEverything to confirm before a Vantage test starts and while it runs: what is agreed, your data, Google Ads settings, the test itself and the rules.
- Reading early results before outcomes matureWhy a Vantage result takes time, what to check in the first weeks, and how to read an early result without acting on noise.
- How Tapper measures Vantage resultsHow a Vantage result is measured: two halves at once, your own revenue as the yardstick, counting fixed first, brand read apart and the confidence stated.
- Your Vantage pilot readoutWhat the readout of a Vantage pilot contains, the checks behind it, how to read a measured or directional result and what you decide after it.
Results and metrics
- The Vantage Results page, section by sectionWhat each part of Vantage > Results shows and what each figure means: the headline, Vantage status, Your data, the data checks, Customer value and Value added.
- Read what Vantage sends to GoogleThe Signals sent and Accounts and campaigns pages: accepted, failed, pending and withheld values, why an order was not sent, and each setup step.
- Google Ads columns for your Tapper goalAdd columns in Google Ads that count your Tapper goal's conversions and their cost, and read the goal's value as a bidding signal, not revenue.
- Google's count, predicted value and real revenueThree numbers that get mixed up when people talk about Vantage: what Google counts, the value Vantage sends and your real revenue. Only one is the result.
Troubleshooting
Not here? Ask us.