Tapper Lift
Less waste with one-click fixes: daily recommendations for your ad accounts, the fixes, the checks and the settings.
Get started with Lift
- Get started with LiftFrom choosing your products to your first Lift recommendations on every ad platform, and how to work the list.
- Connect or reconnect Google Ads for LiftConnect a Google Ads account so Lift checks it daily: where to start, what it changes, when cards appear, and how to reconnect.
- Connect Meta Ads for LiftConnect a Meta ad account so Lift checks it daily: where to start, what Lift reads and changes, when cards appear, how to reconnect.
- Lift's Business details: business type and Google Ads settingsOpen Business details in the Lift section to set each Google Ads account's business type, tune how Lift judges it, and see your data sources and Adjust.
Recommendations and fixes
- Read a Lift card: money, priority and evidenceEvery Lift card opens with what to do, then why, then the evidence. Read its money, its severity and how Lift priced it.
- Fix, mark as done, dismiss and revertWhat each button on a Lift card does: fix, mark as done, dismiss, skip and revert, and what Lift never changes in your ad accounts.
- Sandbox: try a Lift recommendation before you make itSee what a Lift recommendation would likely do before you make it, choose how to try it, then read every day whether the change is doing better.
- Reasons and the fix planSee why wasted spend builds up in your Google Ads accounts, then work through the steps that fix it, one card per step.
- Automatic fixes and the Activity tabSee every fix applied, failed or reverted from Tapper, undo one, and let Lift move Google Ads targets on its own inside a band you set.
- Report affiliates who buy Google ads on your brandLift finds affiliate orders from Google ads that are not yours. Send the order list to your network, report the ad to Google, file a trademark complaint.
What Lift checks
- The checks Lift runs on Google AdsThe checks behind Lift's cards on a Google Ads account, by area: what each looks for, its kind of card, and which ones Tapper can fix for you.
- The checks Lift runs on Meta AdsEvery check Lift runs on a Meta ad account, by funnel stage: what it looks for, what it tells you to do, and which ones carry money.
- The checks Lift runs on TikTok AdsEach check Lift runs on a TikTok ad account: what it looks for, what to change in TikTok Ads Manager, and which cards carry money per day.
- How Lift works on Meta AdsHow Lift judges a Meta ad account each day: what it reads, what a result is, funnel stages, similar ad sets, money and the rules it keeps.
- How Lift works on TikTok AdsWhat Lift reads from a TikTok ad account and when, the data check before any card, and how it judges results, learning, stages and similar ad groups.
- Meta's recommendations and Lift's take: test it or skip itRead what Meta suggests for an ad account, Lift's verdict on each one (test it or skip it), the reason, the spend behind it and Meta's points.
- How Lift works on Apple AdsWhat Lift reads from an Apple Ads account, how it checks it each day, and what the Lift page shows for it.
- How Lift works on Snapchat AdsWhat Lift reads from a Snapchat ad account, how it checks it each day, and what the Lift page shows for it.
- How Lift works on LinkedIn AdsWhat Lift reads from a LinkedIn ad account, how it checks it each day, and what the Lift page shows for it.
- Account settings Lift watchesWhich Google Ads settings Lift flags as Campaign settings recommendations, how to read one, the baseline, What to flag and the dashboard notice.
- The Products page: your products, groupedLift's Products page: Google Ads and Meta Ads tabs, your store against Google, the cards, the table and sorting, product lines, groups and each product's page.
- The Competitors tab and your brand termsLift's Competitors tab: who advertises against you in Europe, who advertises on your name, and how to keep your competitor list and brand terms, in every spelling searchers use, up to date.
Online stores
- Tapper Lift for online storesWhat Lift gives an online store: the Products page and its groups, the merchandising list, the label feed, the settings that matter and the product checks.
- Getting the most from Tapper Lift for online stores: a guide for agenciesWhat to connect, what to set, how to prepare the feed, and how to turn Lift's product groups into campaign structure with the label feed.
- Set up the label feed in Google Merchant Center and MetaCreate Lift's label feed in Tapper, add it to Google Merchant Center and Meta Commerce Manager, then build your campaigns on the labels.
Set up Lift
- Check the funnel stage Lift gives each Meta ad setLift compares each Meta ad set with others at the same funnel stage. See the stage it gave each ad set and why, and correct it.
- Set your Meta targets: cost per result, frequency and budget splitTell Lift what good looks like on each Meta ad account: cost per result, return on ad spend, frequency bands and budget split by funnel stage.
Car makers and dealers
Dashboard, alerts and reports
- Lift on the dashboardWhere Lift shows on your dashboard: the Lift tab and its five sections, one row per ad account and per platform, and Meta age and gender.
- The Results page: spend and campaign performanceLift's Results page: your ad spend by platform and campaign type, the why behind it, your Google Ads and Meta campaigns, and the CSV and PDF exports.
- Lift emails: settings alerts and the weekly summaryWho gets Lift's settings alert and weekly summary, when they go out, how to turn them on or stop them, and what the emails say and do not cover.
- Export a Lift report as PDFPrepare a PDF of Lift's findings on your ad accounts for a period you choose, see what it contains, and download it again.
Not here? Ask us.