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Every real sale counted on every platform. Tapper Relay sends each real sale and won deal from your side to your ad platforms, matched to the ad click it came from, so they bid on what really sells. Relay is set up with Tapper's team.

Tapper RelayEvery real sale counted on your ad platforms, sent from your server.

How it works

  1. The click is captured at the visit. Tapper records the ad click when the visitor lands on your website.
  2. Your sales are picked up as they happen. Store orders, and CRM steps such as lead qualified and deal won in Salesforce or HubSpot.
  3. Each conversion is matched to its click. Clicks Tapper Block marks as invalid traffic are never sent as conversions.
  4. Your ad platforms learn from real sales. Each conversion reaches the platform with its value.

What Relay gives you

  • The sales a pixel misses. Ad blockers and iPhone and Safari privacy hide many purchases from a browser pixel. Relay sends them from your side.
  • No double counting. Where your store's own app already sends an event to a platform, Relay sends only what that app does not.
  • Revenue the platforms can trust. Order value is net of tax and refunds, with shipping left out. On Google Ads, a later refund corrects or withdraws its conversion.

Where your sales go

  • Google Ads: sales and CRM steps with their value.
  • Meta Ads: orders and lead steps through the Conversions API, without depending on the browser.
  • TikTok Ads: orders and lead steps through the Events API.
  • Microsoft Ads, LinkedIn Ads and Snapchat Ads: sales through each platform's own conversion upload.

Relay reads Shopify, Salesforce Commerce Cloud, Adobe Commerce (Magento), custom sites and lead forms, with CRM steps from Salesforce or HubSpot.

Get started with Relay

  1. Ask for Relay: press Get a demo on tapper.ai/relay, or write to support@tapper.ai.
  2. Connect where your sales live, if it is not connected yet: your store or CRM on Setup > Data sources, and Tapper's monitoring script on your website so each click is captured. See Connect your data on Setup > Data sources and The monitoring script: what it does and where to find it.
  3. Connect the ad accounts Relay sends to on Setup > Ad accounts. Tapper's team then maps your sales and CRM steps to each platform's conversions with you.

Learn more about Relay

Reach, part of Relay

Reach sends your audiences, built from your own customers, to the same ad platforms Relay sends your sales to, and keeps them up to date every day. See Reach, part of Tapper Relay.

Truth, part of Relay

Truth shows the real result of your ads next to what each platform claims. See Truth, part of Tapper Relay.

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