FAQs
Short answers to common questions.
FAQs (earlier help center)
- How Tapper worksTapper checks each ad click against your rules and protects your ad accounts on Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads and Apple Ads.
- Google Ads IP exclusion list limitGoogle Ads allows 500 IP exclusions per campaign. Tapper makes room for new IPs once a campaign is full.
- What is the GCLID parameter?The Google Click ID (GCLID) identifies each click from Google Ads. Tapper stores it with the click.
- How long does it take for Tapper to start working?Tapper records clicks as soon as the monitoring script and your ad account are connected. How fast data builds up depends on your click volume.
- How fast does Tapper block an invalid IP?Tapper acts on each verdict automatically, with no approval step. It is fast, but not instant.
- Installing the tracking template at campaign level in Google AdsTapper sets its tracking template at account level. If one Google Ads account serves several websites, put each website's template on its own campaigns.
- Suggested rules by industryPick the click limits that fit your industry: Suggest limits adds presets, and a few examples show why industries differ.
- Block after one click: why, who and whenA limit of Block after 1 click flags every IP on its second click. It suits fast, high-cost services and few others.
- Does Tapper offer live support?Yes: chat from any page of this site, or email support@tapper.ai.
- What is automatic IP blocking and why is it important?Tapper excludes the source of an invalid click on its own, so you do not have to add IPs by hand.
- Doesn't Google prevent invalid clicks?Google filters some invalid clicks and credits others after a claim. Tapper excludes the source from your ads.
- What is the Google Ads account number?The Google Ads account number, or customer ID, is the 10-digit number that identifies a Google Ads account.
- How does Block improve your return on ad spend in Meta Ads?Block keeps invalid traffic out of your Meta Ads audience so your budget goes to people who can become customers.
- Do I need to approve an access request in Google Ads?No. You connect Google Ads by signing in with Google; there is nothing to approve inside Google Ads.
- Am I getting invalid clicks?Invalid traffic reaches advertisers of every size. Here is where to see how much of it reaches your ads.
- How does Tapper's country blocker differ from Google Ads settings?Google Ads location targeting decides where ads show. Block by country is a second layer that checks where each click comes from.
- How long an IP stays blockedTapper does not put automatic IP exclusions on a timer. Below Google's limit they stay; at the limit Tapper makes room.
- How Tapper decides an IP is invalidTapper checks every ad click against your rule set and what it knows about the visitor's IP address.
- How many IPs Tapper keeps excluded in Google AdsGoogle Ads allows 500 IP exclusions per campaign. Tapper fills each campaign up to that limit; there is no setting for it.
- What happens when an IP address or range is blocked in Google Ads?Google stops showing your ads to that IP or range on the campaigns that carry the exclusion.
- Does the monitoring script slow down my website?No. The monitoring script loads asynchronously, so your page does not wait for it.
- What is parallel tracking in Google Ads?Parallel tracking is a Google Ads feature that sends visitors straight to your landing page while click tracking loads in the background.
- Is Tapper's tracking visible to my visitors?Visitors do not see Tapper on your page. Someone who looks in their browser's developer tools can see its requests.
- Invalid traffic typesThe kinds of invalid traffic Tapper detects, and the rule set setting that controls each one.
- Invalid traffic types definitionsTapper labels every piece of invalid traffic it detects with a reason. This article lists the types and what each one means.
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