Getting started
Set up Tapper, then get started with Vantage, Block or Lift.
Set up Tapper
- Start here: set up Tapper in five stepsThe five setup wizard steps for a workspace with Block, what each one writes, and where the detailed article for each step lives.
- What Tapper does: Vantage, Lift, Block and RelayWhat each Tapper product gives you: Vantage, Lift, Block (with Screen) and Relay (with Reach and Truth), and where you find each one.
- Create your Tapper accountSign up with an email and password, Google or single sign-on, what the form checks, and what sign-up creates: a Default workspace and a free trial.
- Choose your products: Lift only or Vantage + Lift + BlockWhat each choice includes, what a Lift only workspace never shows, and how to turn a product on or off in Settings.
- Name your workspace, pick its time zone, industry and domainsThe Name your workspace step field by field, what Continue creates, and the preset rules each industry adds on a workspace with Block.
- Protected entities: what they are and how to add oneWhat one entity holds, how to create a second one from Protected entities, the status chip and the two add buttons.
- Accept a workspace invitationOpen the Accept invitation link, sign in or create your login for the invited address, and what the page says when a link is dead or already used.
- Implementation checklist for larger teamsWho does what when several teams roll out Tapper, in order, and which old setup steps the app now does on its own.
- Demo data: look around before your own data arrivesTurn demo data on and off, how to tell it from your own data, and why to turn it off before checking your setup.
- Ask Tapper: get answers and set up with the assistantAsk Tapper answers questions about your account, opens the page you need, guides you through setups step by step and changes something only after you confirm.
Vantage
- What Tapper Vantage doesTapper Vantage in plain words: what it sends to Google Ads, what it learns from, what does not change, who it is for and where you find it.
- Is Vantage a fit for your business?The four questions the Tapper Fit Check answers before any Vantage work starts, and what a Go, Fix first or Stop verdict means for you.
- How Vantage works: from your data to biddingThe five steps from your store or CRM to Google's bidding: your outcomes come in, each is tied to its click, a value is worked out, sent daily and bid on.
- Making the case for Vantage to your teamA page to forward to your CFO, marketing lead or agency: what Vantage changes, how its result is measured and what each of them does.
- Your Vantage onboarding planThe six stages from first call to readout, who does what on your team and on Tapper's, and what to have ready for your kickoff call.
- Vantage for lead generationWhat a lead generation team connects for Vantage, the value sent for each CRM stage, what the pilot measures, the volume it needs and the usual blockers.
- Vantage for e-commerceWhat an online store connects for Tapper Vantage, the order value sent to Google, what the pilot measures, the conversions it needs and the usual blockers.
- Vantage for subscriptions and appsWhat a subscription business or app connects for Vantage, the value sent to Google, what you see in Vantage, the volume it needs and the usual blockers.
Block
- How Tapper Block worksHow Block sees each ad click, decides with your rule sets and writes exclusions to your ad platforms, and how fast that happens.
- When your data shows up after connectingWhat arrives when after you connect: campaign sync, clicks, hourly metrics, the 4-hour dashboard refresh and Lift's first sweep.
- Monitor-only: why nothing is blocked yet and what changes when blocking startsEvery trial and every new rule set is monitor-only. How to recognize the mode in the app, what still runs, and how blocking starts.
- Nothing is being blocked: what to checkTapper detects invalid clicks but writes no exclusions? Check monitor-only, products, rule sets, Protection switches and account status.
Lift
- Get started with LiftFrom choosing your products to your first Lift recommendations on every ad platform, and how to work the list.
- Lift: what it does and where to find itWhat Lift checks on every ad platform, what it changes, where its pages sit in the sidebar, and when it runs.
- Lift only: what your workspace includes and leaves outWhat a Lift only workspace includes, what connecting an ad account leaves out, which Block screens are missing, and how to change the choice.
Not here? Ask us.