Ad platforms
How Tapper works on Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads and Apple Ads, and the Google Ads tracking template.
Google Ads exclusions
- The Google Ads page: a tour of every sectionEach part of an entity's Google Ads page in Setup, Ad accounts: accounts, campaigns, Tapper goals, tracking template, audience and setup alerts.
- Which exclusions Tapper applies to each Google Ads campaign typeIP exclusions, audience exclusions, value rules and placements by campaign type, and why Performance Max shows no IP exclusions.
- What happens when Tapper excludes an IP in Google AdsWhere an IP exclusion lands in Google Ads, how to see it in Tapper and Google Ads, and how long it stays.
- The 500 IP exclusions per campaign limit in Google AdsGoogle allows 500 IP exclusions per campaign. How Tapper rotates IPs at the limit and where to see how full each campaign is.
- Choose which campaigns Tapper protectsTurn protection off or on per Google Ads campaign with the Protection switch, refresh the list and export it.
- The Invalid Traffic Audience and its retention windowHow Tapper excludes flagged visitors as a Google Ads audience, how long they stay excluded, and how to add the list to Video campaigns by hand.
- Placement exclusions on Display and Performance MaxHow Tapper excludes poor placements at account level in Google Ads, and where to see them: the Exclusions page and the Geography and Performance Max tabs.
- Value rules and shadow campaigns: optional extras for Performance Max, Search and ShoppingWhat Tapper's value rules do, how to add one to a Performance Max campaign yourself, and how to create a shadow campaign.
Google Ads tracking template
- The Google Ads tracking template: what Tapper sets and whyWhy Tapper puts its own tracking template on your Google Ads account, what it carries, and when you copy it yourself.
- Click IDs: GCLID, WBRAID and GBRAID, and where Tapper shows themWhat Google's click identifiers are, how they reach Tapper through the tracking template, and the three places the app uses them.
- Use the tracking template at campaign level when one Google Ads account serves several entitiesWhen one Google Ads account sends traffic to several entities, put each entity's tracking template on its own campaigns.
- Parallel tracking and whether visitors can see Tapper's trackingParallel tracking is Google's feature, not a Tapper setting. What Tapper's template does with a click and what visitors could notice.
- Remove Tapper's tracking template from Google AdsDisconnect the account in Tapper to restore your own template, or remove Tapper's template by hand in Google Ads.
Meta and TikTok ads
- How Block protects Meta adsBlock excludes an invalid traffic audience from the Meta ad sets you protect: how it works, what your account needs and what to expect.
- Protect Meta ad sets: Protect all or one at a timeUse the Ad sets tab to switch protection on per Meta ad set or for every ad set in a filtered list, refresh the list and export it.
- Meta ads and the learning phase after you turn protection onWhy a Meta ad set may re-enter learning when you switch protection on, why new detections do not retrigger it, and what to do if it is stuck.
- Add the ad_id parameter to your Meta adsAdd ad_id={{ad.id}} in the Tracking section of each Meta ad, in bulk or one at a time, so Tapper can tie every click to its ad.
- How Block protects TikTok adsHow Block records invalid traffic from your TikTok ads: the pixel event, the audience you build from it and the ad_id parameter.
- Protect TikTok ad groups: Protect all or one at a timeWhat the Ad groups tab shows for TikTok: your ad groups, each tagged Monitored, and how to refresh the list.
- Set up the TikTok invalid traffic audienceBuild the audience of invalid visitors in TikTok Ads Manager from the event Tapper sends through your TikTok Pixel, then send Tapper its ID.
Mobile apps
- Mobile app rule setsSet the rules Tapper uses on your app's installs and events: rule sets per app, click limits, install time checks, countries and Monitor-only.
- Tracking links that carry an ad click into your app through your tracking toolBuild Tapper tracking links for networks that hand you a click URL to fill in, send the click on to your tracking tool, and where your apps are managed.
- The Mobile dashboard tab: installs, sessions and tracking tool metricsWhat the Mobile tab shows for your app-install campaigns, its App picker and platform switch, and which panels are previews.
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