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Truth, part of Tapper Relay: the real result of your ads

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The real result of your ads against what each platform claims, with truth tests on your own channels. Truth is part of Tapper Relay, and it is set up with Tapper's team.

Tapper TruthThe real result of your ads next to what each platform claims, with truth tests on your own channels.

How it works

  1. Every order, every won deal. Truth reads your orders and refunds from Shopify or your store, and won deals from your CRM.
  2. Matched to the clicks before it. Each order is matched to the visits and ad clicks before it. Clicks Tapper Block marks as fraudulent traffic get no credit.
  3. Counted once. Each sale gets one credit, by a rule you can see: the last real ad click by default, with a position-based view beside it.
  4. Set beside each platform. Per platform and campaign, Truth shows the sales it matched next to the spend and conversions Google Ads, Meta Ads and TikTok Ads report, and your real cost per customer.

Truth tests

A truth test is a holdout: it holds one of your channels or campaigns back for part of your users or regions, for a set time, and keeps it running for the rest. The answer is the extra real orders that channel adds, from your own data, with how sure the result is. A test that changes what runs in an ad account starts only after you approve it for that account.

Get started with Truth

Truth is set up with Tapper's team, on top of Relay:

  1. Ask for Truth: press Get a demo on tapper.ai/truth, or write to support@tapper.ai.
  2. Connect your sales and your ad accounts, if they are not connected yet. Get started with Relay lists what to connect.
  3. With Tapper's team, choose the first channel to test. Each test starts once you approve it.

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