Website tracking
The monitoring script, the conversion script and click tracking links.
Monitoring and conversion scripts
- The monitoring script: what it does and where to find itWhat the monitoring script tells Tapper, where to copy it in the app, and where it goes on your site.
- Install the monitoring script with Google Tag ManagerAdd Tapper's monitoring script through Google Tag Manager, as a Custom HTML tag or with the Tapper - Monitoring Script template.
- Install Tapper on a Shopify storePut the monitoring script on your Shopify storefront, install the Tapper app, and add the checkout pixel that records your orders.
- Check that the monitoring script is working on your siteA three-minute check in your browser's developer tools, plus the signs in Tapper that show the monitoring script is running.
- Allow Tapper in your Content Security PolicyA strict Content Security Policy can block the monitoring script. How to spot it and the exact sources your developer should allow.
- Cookie policy, consent snippets and recognizing visitors without cookiesHow the Cookie policy, the consent snippets and the cookieless recognition switch decide what the monitoring script stores.
- Does the monitoring script slow down my website?No. The monitoring script loads asynchronously, so your page does not wait for it. Here is how it loads and where to watch it.
- Install the conversion script: GTM, Shopify, PrestaShop or JavaScriptRecord each conversion with its value, currency and order id, using the Google Tag Manager, Shopify, PrestaShop or JavaScript tab.
- Conversion pages: count conversions without a snippetList the pages that mean a customer converted, by address or by page text, and Tapper counts a conversion when a visitor reaches one.
- Tracking links for networks that cannot tag your landing pageBuild Tapper tracking links on the Web click tracking tab for networks that cannot tag clicks, and when not to use them.
Campaign links
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