Google, Meta and TikTok
What Block does in each ad platform, and the Google Ads tracking template.
Google Ads exclusions
- The Google protection tab: a tour of every sectionEach part of an entity's Google protection tab: account cards, Tapper goals, tracking template, audience card, campaigns and setup alerts.
- Which exclusions Tapper applies to each Google Ads campaign typeIP exclusions, audience exclusions, value rules and placements by campaign type, and why Performance Max shows no IP exclusions.
- What happens when Tapper excludes an IP in Google AdsWhere an IP exclusion lands in Google Ads, how to see it in Tapper and Google Ads, and how long it stays.
- The 500 IP exclusions per campaign limit in Google AdsGoogle allows 500 IP exclusions per campaign. How Tapper rotates IPs at the limit and where to see how full each campaign is.
- Choose which campaigns Tapper protectsTurn protection off or on per Google Ads campaign with the Protection switch, refresh the list and export it.
- The Invalid Traffic Audience and its retention windowHow Tapper excludes flagged visitors as a Google Ads audience, how long they stay excluded, and how to add the list to Video campaigns by hand.
- Placement exclusions on Display and Performance MaxHow Tapper excludes poor placements at account level in Google Ads, and where to see them: Exclusions, Traffic & Geo and the PMax tab.
- Value rules and shadow campaigns: optional extras for Performance Max, Search and ShoppingWhat Tapper's value rules do, how to add one to a Performance Max campaign yourself, and how to create a shadow campaign.
Google Ads tracking template
- The Google Ads tracking template: what Tapper sets and whyWhy Tapper puts its own tracking template on your Google Ads account, what it carries, and when you copy it yourself.
- Click IDs: GCLID, WBRAID and GBRAID, and where Tapper shows themWhat Google's click identifiers are, how they reach Tapper through the tracking template, and the three places the app uses them.
- Use the tracking template at campaign level when one Google Ads account serves several entitiesWhen one Google Ads account sends traffic to several entities, put each entity's tracking template on its own campaigns.
- Parallel tracking and whether visitors can see Tapper's trackingParallel tracking is Google's feature, not a Tapper setting. What Tapper's template does with a click and what visitors could notice.
- Remove Tapper's tracking template from Google AdsDisconnect the account in Tapper to restore your own template, or remove Tapper's template by hand in Google Ads.
Meta and TikTok ads
- How Block protects Meta adsBlock excludes an invalid traffic audience from the Meta ad sets you protect: how it works, what your account needs and what to expect.
- Protect Meta ad sets: Protect all or one at a timeUse the Manage ad sets view to switch protection on per Meta ad set or for every ad set in a filtered list, refresh the list and export it.
- Meta ads and the learning phase after you turn protection onWhy a Meta ad set may re-enter learning when you switch protection on, why new detections do not retrigger it, and what to do if it is stuck.
- Add the ad_id parameter to your Meta adsAdd ad_id={{ad.id}} in the Tracking section of each Meta ad, in bulk or one at a time, so Tapper can tie every click to its ad.
- How Block protects TikTok adsBlock excludes a 90-day invalid traffic audience from the TikTok ad groups you protect: the mechanism, the pixel and the ad_id parameter.
- Protect TikTok ad groups: Protect all or one at a timeUse the Manage ad groups view to switch protection on per TikTok ad group or for every ad group in a filtered list, and refresh the list.
Mobile apps
- Mobile app detection rulesSet the rules Tapper uses on your app's installs and events: rule sets per MMP integration, click thresholds, CTIT checks and countries.
- Tracking links that carry an ad click into your app through your MMPBuild Tapper tracking links for networks that hand you a click URL to fill in, send the click on to your MMP and manage your integrations.
- The Mobile dashboard tab: installs, sessions and MMP metricsWhat the Mobile tab shows for your app-install campaigns, its App picker and platform switch, and which panels are previews.
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