FAQs
Short answers to common questions.
FAQs (earlier help center)
- How Tapper worksHere at Tapper we block fraud in real time by looking at the information and data collected for each click - the clicker's behavior, their historical trend, what device they used and more! Based on yo
- Google Ads IP exclusion list limitGoogle Ads restricts users to an IP Exclusion list of up to 500 IP addresses. When the automatic IP blocking system detects that this 500 IP limit has been reached, it will begin to replace old IPs, th
- What is the GCLID parameter?The Google Click ID (GCLID) is a unique identifier assigned to each click that originates from Google Ads. It plays a vital role in tracking and billing within advertising campaigns, offering detailed
- How long does it take for the Tapper system to start working?Once you've installed both tracking code and template, our system starts monitoring your ads immediately. However, the rate at which you will start seeing traffic is dependent on the amount of clicks
- How fast does Tapper block a fraudulent IP?Our system monitors your traffic at all times and the process of blocking an IP happens instantaneously. The moment our system detects click fraud, it also tells Google to block the IP.
- Installing the tracking template on Google Ads campaign levelTapper uses a tracking template to monitor your ads. By default, our system installs this template at the account level of your Google Ads account. However, if you're running ads across multiple diffe
- Suggested rules by industryWhen defining our ads' Click Fraud Threshold, we would like to consider our business and industry's characteristics. The threshold that will be good enough for an E-Commerce business, may not be right
- Block all IPs after the first click - why, who & whenA Click Fraud Threshold of 1 would mean that every click done by any IP address (be it genuine or fraudulent) would have that IP blocked immediately and added to the exclusion lists of all of your cam
- Does Tapper offer live support?Tapper offers live 24/7 chat support, allowing you to get the help you need when you need it most. Additional to our live 24/7 chat support we also offer: Email and Tech Support through support@tapper
- What is automatic IP blocking and why is it important?Does tapper block fraud in real time? YES!* Our key value is that we identify fraudulent sources and block their attacks immediately, in real time to keep your ad budget safe from further damage. tapp
- Doesn't Google prevent click fraud?Google does detect click fraud, but does not prevent it. Instead, Google will give back credit to your account days after the fraud took place and only after you claim it. The immediate result would b
- What Is the Google Ads Account Number?Google Ads account number or customer ID is a unique number used to identify a Google Ads account. The account number is used to link your account with Tapper.
- How Does Improving Your ROAS in Meta Ads Work?To improve Meta ad's Return on Ad Spend (ROAS) with Tapper, here’s how the service helps and what points you can emphasize when discussing it: 1. Eliminating Invalid Clicks How it works: Tapper helps
- How to approve Tapper access request in Google Ads?To approve Tapper Access request in Google Ads: Sign in to your Google Ads manager account. Click the tools icon in the upper right corner of your account - “Tools and Settings” Under "Setup", click A
- Am I a victim of click fraud?Nowadays, almost every advertiser is suffering from some form of clickfraud, be it large or small. Click fraud is growing at an alarming rate, with the general consensus being that up to 20% of the to
- How does Tapper's country blocker differ from Google Ads settings?Google Ads allows its users to target their ads per geographic locations. For example, if you want your ads to be shown only in the USA, you can use this option. This works for the most part. However,
- Block IPs for a Certain PeriodSince IP addresses are dynamic and can change over time, Tapper does not block IPs indefinitely. This feature helps prevent click fraud attacks while ensuring that legitimate customers aren't blocked
- How Tapper determines that an IP Is fraudulent?Tapper monitors every IP that clicks on your ads and runs it against dozens of different tests and challenges. We're using a sophisticated algorithm to validate whether the ad click is fraud or not. T
- Exclusion List Refresh RateGoogle Ads allows up to 500 IPs in the exclusion list. The Exclusion List Refresh Rate determines how many IPs Tapper can block in your Google Ads account at any given time. Since we keep the IP Exclu
- What Happens When an IP Address or IP Range Is Blocked in Google Ads?When Tapper blocks an IP address or IP address range in Google Ads, Google will cease displaying ads to users from that IP or IP range for the affected campaign(s). As a result, no new ad impressions
- Does the monitoring script slow down my website?Absolutely not. The Monitoring Script is a lightweight ultra fast code. The script executes a-synchronically. That means that the browser does not wait for this script to finish executing before loadi
- What Is Parallel Tracking in Google Ads?**Parallel tracking is a method that ensures when customers click on your ads, they are directed immediately to your landing page while click tracking and measurement occur in the background. Tapper f
- Is Tapper Tracking Visible to My Visitors?**Click tracking is not visible to visitors since the entire process takes up around 6 milliseconds making it invisible to the naked eye. Your customers will not notice the redirect to your landing pa
- Invalid traffic typesTapper provides ad fraud protection by detecting and blocking clearly defined categories of Invalid Traffic (IVT). The rules below reflect only implemented, active detection logic, aligned with curren
- Invalid traffic types definitionsTapper labels every piece of invalid traffic it detects with a reason. Those reasons appear in the invalid traffic breakdown on your dashboard and in your performance reports. This article lists the t
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