Connect ad accounts
Connect Google, Meta, TikTok and the rest, and keep them connected.
Connect an ad account
- Connect Google AdsSign in with Google, pick the accounts, and learn what Tapper writes into Google Ads with Block and with Lift only.
- Before you connect Meta: permissions, the pixel and the Custom Audience termsWhat a Meta connection needs: Advertiser or Admin access, ads management, a pixel and accepted terms, plus the messages when one is missing.
- Connect Meta AdsSign in with Facebook, pick your ad accounts, accept Meta's audience terms, then switch protection on for each ad set.
- Connect TikTok AdsSign in to TikTok for Business, pick your ad accounts, then switch protection on per ad group and add the ad_id parameter.
- Connect Microsoft AdsSign in with Microsoft, pick your accounts, and see what Tapper sets up in Microsoft Ads.
- Connect a mobile app through your MMPCreate an MMP integration for AppsFlyer, Adjust, Branch, Kochava or Singular, copy its webhook details and send all events to Tapper.
- Connection failed, Sign-in cancelled or Connection status unknownWhat each sign-in popup and alert message means when you connect an ad account, and the next step for each.
- Google Ads says your sign-in has no access to the accountFix the Google Ads access error when connecting or reconnecting: sign in with a login that has access, or get yours added.
- No Google Ads accounts found, or the list did not loadWhat to do when the Google Ads account list is empty, fails to load, or refuses an account you picked.
- Meta Ads account could not be connectedEvery reason a Meta ad account fails to connect or stops working, from the Custom Audience terms to a missing pixel, and the fix.
Manage connected accounts
- Reconnect an ad account that stopped workingFix an account card that says Needs reconnect, Not active or Needs attention, one account at a time or several with one sign-in.
- Ad account status: Connected, Needs reconnect, Not active, Needs attentionWhat each status chip on an ad account card means, the exact sentence it shows on Google, Meta, TikTok and Microsoft, and what to do.
- Add another ad account to an entityConnect another Google, Meta, TikTok, Microsoft Ads account or a mobile app to an existing entity without touching its rules.
- Only a workspace owner or admin can connect an accountWhy an Editor member sees this message when connecting an ad account, and how an Owner or Admin connects it or changes your role.
- What Tapper creates in your Google Ads accountThe Tapper-named conversion actions, lists, audiences and tracking template you find after connecting, and what happens on disconnect.
- Disconnect an ad accountWhere Disconnect is, what the confirmation says on each platform, and what Tapper puts back in your ad account when you disconnect.
Connect Lift to an ad account
- Connect or reconnect Google Ads for LiftConnect a Google Ads account so Lift checks it daily: where to start, what it changes, when cards appear, and how to reconnect.
- Connect Meta Ads for LiftConnect a Meta ad account so Lift checks it daily: where to start, what Lift reads and changes, when cards appear, how to reconnect.
- Connect TikTok Ads for LiftConnect a TikTok ad account so Lift checks it every day: the steps, what Lift reads, when the first cards appear, and how to reconnect.
- Connect Apple Ads for LiftInvite Tapper to your Apple Ads organization, tell Tapper you did, and connect the App Store ad accounts Lift reads.
- Connect Snapchat Ads for LiftConnect Snapchat ad accounts as a read-only Data Analyst user: who can, the steps, the organization and account pick, and what each message means.
- Connect LinkedIn Ads for LiftConnect a LinkedIn ad account for Lift: who can, the steps, the account pick, the read-only permissions, and what each message means.
Not here? Ask us.