Dashboard and reports
Read your numbers, filters, reports and the clicks you can inspect.
Dashboard and reports
- How the dashboard metrics are calculatedWhat each Overview tile counts, the formula behind it, and which figures Tapper tracks and which come from your ad platforms.
- Saved Spend: how your savings are estimatedHow the Saved Spend tile is calculated, why it is an estimate, and its other names: Wasted Spend while monitoring, Reallocated Spend in reports.
- Dashboard filters, date ranges and time zoneUse the platform toggle, date presets and Add filter, and read the chips that flag a card ignoring a filter or using another time zone.
- Workspace time zone: which day your numbers count inWhere the day boundary for your analytics comes from, how to change it in Settings, and why platform daily charts keep the ad account's day.
- Where invalid traffic comes from: campaigns, keywords, devices and countriesThe dashboard cards that break invalid traffic down by campaign, keyword, device, operating system and country, and how to read each one.
- Reading the Invalid Traffic tab: reasons, click frequencies and IP typesThe Invalid Traffic tab card by card, and how to use the Invalid Click Frequencies table to choose an invalid click threshold.
- The Conversions & Spend and Traffic & Geo tabsWhat each tile and card shows on the Conversions & Spend and Traffic & Geo tabs, from Converted Clicks to the Non-Engaged definition.
- The Performance Max placement reportWhat the PMax dashboard tab shows: coverage, disclosed placements, flags and exclusions, and why the report is withheld under 60% coverage.
- Connect Google Analytics and read the Google Analytics tabConnect a GA4 property on the entity's Google Analytics tab to unlock the dashboard tab and the proof block in the exclusions drawer. Read-only.
- Monthly reports: what is in your report and how to download itFind each month's performance report under Reports, read what every card means, download the HTML file or print it to PDF.
Clicks, exclusions and sources
- The Clicks page and the visitor drawerEvery Tapper-tracked ad click per platform, the View details drawer, the Google Ads CSV export, and why there are no session recordings.
- The Exclusions page and the proof drawerWhat Tapper excluded per platform, the Visitors and Placements views, the proof drawer with Google Analytics evidence, and the Invalid Traffic name.
- The Sources page: traffic from platforms you have not connectedWhat Sources lists, how Tapper recognizes Meta and TikTok clicks without a connected account, and what each column means.
Dashboard (earlier help center)
- Cleaner traffic percentageCleaner Traffic % represents the rate of fraudulent activity on your paid ads. This metric reflects how effectively fraudulent clicks are being blocked in real time, ensuring your ads reach more genui
- Discover your keyword trendsWithin your dashboard, you can explore keyword fraud trends and investigate specific keywords using interactive trend lines. You can easily cycle through your top keywords based on Total Clicks, Fraud
- How Core Metrics are Calculated on the Tapper DashboardTapper’s dashboard displays several key metrics that help you understand the impact of invalid and blocked traffic on your advertising campaigns. Here’s a breakdown of how some of these metrics are ca
- Multi-clicks rateThe Multi-Clicks table displays the number of times that your paid traffic is clicking on your ads, and that is regardless of any IP block. This data is essential for setting a click fraud threshold t
- Placements: where are my display ads placed?Determine where your Display Ads are being shown by analyzing the placements section in Tapper. Review the fraud rates associated with each placement to identify which websites might be receiving exce
- Savings: how much did you save and how is this calculated?The Your Savings tool provides an estimate of the budget saved by blocking fraudulent clicks, allowing you to allocate more of your budget to genuine traffic. Savings: How did you save and how is this
- Session recordings - how does your traffic behaves on your website?Tapper analyzes user sessions to accurately block fraudulent activity based on real behavior. Ensure the Tapper tracking code is added to your landing pages to enable this feature. To view session rec
- Tapper Lift for GoogleWhat Lift does Not all wasted budget comes from bad traffic. A lot of it comes from the account itself: a campaign that hasn't converted in weeks, keywords absorbing clicks and returning nothing, a bi
- Tapper Lift for MetaWhat Meta Lift does Meta Lift reviews your Meta ad accounts (Facebook and Instagram) every day and tells you, in plain words, where money is being spent without results, where settings are working aga
- What types of devices are clicking on my ads?Are you experiencing fraudulent attacks coming from mobile or desktop users? The graph on the dashboard will indicate the fraud rates for each type of device.
- Which campaigns are seeing the most fraud?See which campaigns are most susceptible to fraudulent attacks. The Campaigns tab under Fraud Analytics, displays your fraud rates and fraud types down to a campaign level. This will help you to make
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