Getting started
Create your account, choose your products and set Tapper up.
Tapper Block
- Start here: set up Block + Lift in five stepsThe five setup wizard steps for a Block + Lift workspace, what each one writes, and where the detailed article for each step lives.
- How Tapper Block worksHow Block sees each ad click, decides with your rule sets and writes exclusions to Google, Meta and TikTok, and how fast that happens.
- What Tapper does: Block, Lift, Vantage and ScreenA one-page map of Block, Lift, Vantage and Screen, where you find each one, and how Block + Lift and Lift only map onto them.
- Create your Tapper accountSign up with an email and password, Google or SSO, what the form checks, and what sign-up creates: a Default workspace and a free trial.
- Choose your products: Lift only or Block + LiftWhat each choice includes, what a Lift only workspace never shows, and why the choice locks once an ad account is connected.
- Name your workspace, pick its time zone, industry and domainsThe Name your workspace step field by field, what Continue creates, and the preset rules each industry adds on a Block + Lift workspace.
- Protected entities: what they are and how to add oneWhat one entity holds, how to create a second one from Protected Entities, the status chip and the two add buttons.
- Accept a workspace invitationOpen the Accept invitation link, sign in or create your login for the invited address, and what the page says when a link is dead or already used.
- Implementation checklist for larger teamsWho does what when several teams roll out Tapper, phase by phase, and which old setup steps the app now does on its own.
- Tapper Screen: stop fake leads before they reach your CRMWhat Screen does with each form submission and how Tapper's team sets it up with you.
Check that Block is working
- When your data shows up after connectingWhat arrives when after you connect: campaign sync, clicks, hourly metrics, the 4-hour dashboard refresh and Lift's first sweep.
- No clicks on the dashboard: what to checkEmpty dashboard? Check, in order: Live mode and dates, entity setup, the monitoring script, tracking overrides, consent, and data timing.
- Live and Demo mode on the dashboardWhat the Live and Demo switch does, how to tell sample data from your own, and why to switch to Live before checking your setup.
- Fix campaigns, ad groups or ads that override Tapper's trackingWhat the Some ads skip Tapper's tracking banner means, how Fix tracking and Fix all rewrite templates, and what to do by hand.
- How do I know if my ads are getting invalid traffic?Connect an account and read the Invalid Traffic % tile, the Invalid Traffic tab, Clicks and Sources; trials measure without blocking.
- Monitoring-only mode: why nothing is blocked yet and what changes when blocking startsEvery trial and every new rule set is monitoring-only. How to recognize the mode in the app, what still runs, and how blocking starts.
- Nothing is being blocked: what to checkTapper detects invalid clicks but writes no exclusions? Check monitoring-only mode, products, rule sets, Protection switches and account status.
Tapper Lift
- Get started with LiftFrom choosing your products to your first Lift recommendations on Google Ads, Meta Ads and TikTok Ads, and how to work the list.
- Lift: what it does and where to find itWhat Lift checks on Google Ads, Meta Ads and TikTok Ads, what it changes, where everything sits on the Lift page and in Setup, and when it runs.
- Lift only: what your workspace includes and leaves outWhat a Lift only workspace includes, what connecting an ad account leaves out, which Block screens are missing, and how to change the choice.
Getting Started (earlier help center)
- How to connect Google (new user registration flow)1. Sign up for Tapper Head to the Tapper registration page and create your account. Enter your first name, last name, email, and password. Or sign up directly with your Google account for a faster sta
- How to connect Meta (new user registration flow)1. Sign up for Tapper Head to the Tapper registration page and create your account. Enter your first name, last name, email, and password. Or sign up directly with your Google account for a faster sta
- How does Tapper exclude invalid IPs and users?Tapper automatically applies exclusions across Google Ads to stop invalid users and IP addresses from continuing to waste your budget. Depending on the campaign type, we use the exclusion methods Goog
- Clean signal guardClean Signal Guard prevents Google and Meta advertising pixels from firing on traffic Tapper has identified as invalid. Why it matters Ad platforms optimise based on the signals they receive. When bot
- Monitoring script installationThe monitoring script is essential to analyze user behavior on your website and catch all the fraudsters that come your way. Google Tag Manager (GTM) requires previous installation of GTM script on yo
- How to connect Meta (existing user registration flow)1. Go to your website From the Tapper sidebar, click one the name of your website. 2. Add another entity Click on 'Add another entity' button on the top right hand corner. 3. Connect your Meta Ads acc
- How to connect Google (existing user registration flow)1. Go to your website From the Tapper sidebar, click one the name of your website. 2. Add another entity Click on 'Add another entity' button on the top right hand corner. 3. Connect your Google Ads a
- Why use TapperWhat benefits could Tapper provide for your business? Well, we’re going to answer the most common questions that we see around the use of click and visit fraud prevention tools. Protect Your Paid Mark
- Step-by-Step Implementation Process for Tapper1. Onboarding & Account Setup Involved Parties: Marketing Manager, Account Administrator Process: During onboarding, Tapper's team will work with the client to ensure Tapper is properly integrated int
- How to Add a New Website?To add a new website, from dashboard go to "Protected Websites" After that click on the top right hand corner on "+ Protect new website" You will see this window where you can add the name of your web
- Welcome to TapperThis guide will walk you through each step to get you up and running with our powerful ad fraud prevention tools. Tapper is designed to protect your advertising campaigns on Google and Meta platforms
- Resolving "Unauthorized" Errors When Connecting Google AdsIf you are receiving an "Unauthorized" error or similar message while attempting to connect your Google Ads account to Tapper, it’s likely due to insufficient permissions at the account level. This gu
- Why do I need the Google Ads tracking template?The Google Ads tracking template provides us, tapper, some additional information regarding each click. This information includes the keyword that was triggered by the click, the campaign, device, ad
- Working with HubSpotIf you're using HubSpot and it's connected to your Google Ads account, you won’t be able to use the tracking template field to link with Tapper. However, Tapper can still access your Google Ads data b
- Tracking TemplateThis guide describes how tracking template is set up initially at the account level upon connecting your Google Ads account and how to manage this template if tracking template, or URL parameters are
- Where to find your Google Ads tracking template & tracking code?Both Tracking Template and Tracking Code can be found in your dashboard under Protected Websites - Manage Google protection:
- Everything you need to know about Facebook ads learning phaseWhat is the Facebook Learning Phase, and how long does it last? The learning phase is when Facebook's delivery system is optimizing your ad set. During this period, it tests different audiences, place
- Intro to Meta (Facebook) ads:Facebook Ads and Google Ads have a few differences when it comes to marketing and advertisements. While with Google we are counting on a high user intention, targeting by keywords and paying per ad cl
- URL ParametersThis guide explains how to add a custom URL parameter to each ad for precise tracking of advertisement clicks. Access the Tracking Section Navigate to the Ad: Go to the specific ad you wish to confi
- Why Tapper requires the Meta page owner for setupTo activate Tapper’s invalid traffic protection on Meta (Facebook and Instagram), we require the Meta Page Owner, not just the Ad Account Admin, to connect the page. This is due to how Meta grants per
- Everything about Tapper Meta (Facebook) ads protectionIntro to Meta (Facebook) Ads: Meta (Facebook) is a leading online social media and networking platform, offering one of the most effective ways to advertise online due to its massive user base that sp
- Where to find your monitoring script?The Monitoring Script can be found in your dashboard under protected websites then website monitoring.
- Why do I need the monitoring script?The Monitoring Script is another layer of click fraud detection. This layer provides us more information regarding the attacker. It allows us to better monitor and block based on user behavior, fraudu
- How to Manually Install Tapper's Monitoring script in Shopify?To install the tracking script in Shopify you should place it within your Shopify theme. Shopify Plus? If you have Shopify Plus reach out to your Merchant Success Manager for instructions to install t
- Value rule exclusionThis guide covers setting up a Conversion Value Rule Exclusion in Google Ads using Tapper’s invalid traffic list to decrease ad relevance for potentially fraudulent users. Overview This guide will w
- Audience ExclusionThis guide covers setting up an Audience Exclusion in Google Ads using Tapper’s invalid traffic list to exclude potentially fraudulent users. Invalid traffic user list is created and managed by Tapper
- Click fraud thresholdClick fraud can be committed by bots, fake users, or malicious humans clicking on your ads with no intention to purchase. The Click Fraud Threshold means how many times are we allowing an IP to click
- Block VPN & proxy clicksTapper gives you the ability to automatically block fraudsters that are hiding behind a VPN network. Fraudsters will often times use VPN networks to hide their real location and circumvent Google's ge
- Block JavaScript disabled browsersJavaScript is an online scripting language used extensively by websites and a lot of essential site functions are based on JavaScript code. In order to save resources, some automation tools or low qua
- Behavior analysis featureBehavior analysis is a powerful feature that records the user behavior of your traffic. When this feature is enabled, Tapper will record the screen session and look at all the information behind each
- Block IPs by countryThe "Block IPs by Country" feature in Tapper enhances ad protection by blocking IP addresses from regions outside your specified geolocation, providing an extra layer of security beyond Google Ads' se
- Device BlockingSophisticated fraudsters frequently change their IP addresses, attempting to deceive your analytics by appearing as a different user with each visit. Due to Google’s regulations, blocking a device dir
- Minimum seconds on siteA site bounce is when a user opens a single page on your site and then exits without triggering any other events during their visit session. Site bounces can affect your Google Ad Quality Score and ad
- Monitoring only modeMonitoring Only mode allows you to monitor your fraudulent traffic without actually blocking fraudulent clicks. This feature gives you the control on when to start or stop the auto-blocking process, a
- Cross Platform BlockingWhen this feature is enabled, Tapper will cross-block IPs between Google and Facebook (Meta) Ads. For example, when a certain user's IP is detected as fraudulent after clicking on one of your Facebook
- Types of honeypotsTypes of honeypots, traps embedded in a website’s code or form that real users don’t see or interact with, but bots might. When bots trigger them, Tapper flags or blocks them as likely invalid traffic
- How Tapper uses browser fingerprints to detect invalid trafficTapper uses advanced browser fingerprinting technology, built on top of tools like CreepJS, to help identify bots, spoofed devices, and other forms of invalid traffic. This guide explains how fingerprin
- Protected campaigns & excluded campaignsTo apply Tapper's protection selectively across campaigns, exclude specific ones from protection in your dashboard. A protected campaign automatically blocks all detected fraud, while an excluded camp
- Aborted Ad Click PreventionTapper’s Aborted Ad Click Prevention feature detects and blocks suspicious click patterns caused by aborted ad clicks. These occur when an ad click is registered, but the page does not fully load, and
- Whitelist Converted IPsBy installing the conversion script on your "Thank You" pages, you can now whitelist any IPs associated with completed conversions. Once a user completes a purchase and lands on your Thank You page, t
- ASN-based blocking & machine learning modelOverview Tapper has implemented an advanced ASN-based blocking system that combines real-time data analysis and machine learning to differentiate between good and bad Autonomous System Numbers (ASNs).
- Suspicious Ad Click PreventionTapper’s Suspicious Ad Click Prevention feature identifies and flags ad clicks where the script successfully loads, but no subsequent user interactions or events are recorded. This behavior often indi
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