Tapper Lift
Daily recommendations for your ad accounts: cards, fixes, checks and settings.
Recommendations and fixes
- Read a Lift card: money, priority and evidenceHow to read a Lift card on Google Ads, Meta Ads and TikTok Ads: its money, savings and possible savings, severity, priority and evidence.
- Fix, mark as done, dismiss and revertWhat each button on a Lift card does on Google Ads, Meta Ads and TikTok Ads, and what Lift never changes in your ad accounts.
- The Why tab and the fix planSee why wasted spend builds up in your Google Ads accounts, then work through the fix plan's steps, largest savings first.
- Automatic fixes and the Activity tabSee every fix applied, failed or reverted from Tapper, undo one, and let Lift move Google Ads targets on its own inside a band you set.
What Lift checks
- The checks Lift runs on Google AdsThe checks behind Lift's cards on a Google Ads account, by area: what each looks for, its kind of card, and which ones Tapper can fix for you.
- The checks Lift runs on Meta AdsEvery check Lift runs on a Meta ad account, by funnel stage: what it looks for, what it tells you to do, and which ones carry money.
- The checks Lift runs on TikTok AdsEach check Lift runs on a TikTok ad account: what it looks for, what to change in TikTok Ads Manager, and which cards carry money per day.
- How Lift works on Meta AdsHow Lift judges a Meta ad account each day: what it reads, what a result is, funnel stages, similar ad sets, money and the rules it keeps.
- How Lift works on TikTok AdsWhat Lift reads from a TikTok ad account and when, the data check before any card, and how it judges results, learning, stages and similar ad groups.
- How Lift works on Apple AdsWhat Lift reads from an Apple Ads account and how often, and what the Lift page shows for an Apple Ads account.
- How Lift works on Snapchat AdsWhat Tapper reads from a Snapchat ad account and when, why the connection stays read only, and what the Lift page shows for a Snapchat account.
- How Lift works on LinkedIn AdsWhat Lift reads from a LinkedIn ad account and when, and what the Lift page and the entity's LinkedIn Ads tab show for it.
- The Settings tab: account settings Lift watchesWhich Google Ads settings Lift flags on the Settings tab, how to read a row, the baseline, What to flag and the dashboard notice.
- The Products tab: your products, groupedFor online stores on Google Ads: when the Products tab shows, how Lift groups your products, and what each tile and column means.
Online stores
- Tapper Lift for online storesHow Lift judges every product on your store's sales: the scoreboard, the Products tab, product groups, the label feed and the checks.
- Getting the most from Tapper Lift for online stores: a guide for agenciesWhat to connect, what to set, how to prepare the feed, and how to turn Lift's product groups into campaign structure.
Set up Lift
- Lift Setup: business type, emails and Google Ads settingsOpen Setup on the Lift page to set each Google Ads account's business type and email recipients, tune how Lift judges it, and connect CRM and Adjust.
- Check the funnel stage Lift gives each Meta ad setLift compares each Meta ad set with others at the same funnel stage. See the stage it gave each ad set and why, and correct it.
- Set your Meta targets: cost per result, frequency and budget splitTell Lift what good looks like on each Meta ad account: cost per result, return on ad spend, frequency bands and budget split by funnel stage.
Dashboard, alerts and reports
- Lift on the dashboardWhere Lift shows on your dashboard, on Block + Lift and on Lift only, and what Impact, Recovered spend, the Why panel and each Lift table count.
- Lift emails: settings alerts and the weekly digestTurn on Lift's settings alert and Monday digest, choose who gets each Google Ads account's emails, and see what the emails say and do not cover.
- Export a Lift report as PDFPrepare a PDF of Lift's findings on your Google Ads, Meta Ads and TikTok Ads accounts for a period you choose, see what it contains, and download it again.
Not here? Ask us.