What Tapper does: Vantage, Lift, Block and Relay
Tapper has four core products: Vantage, Lift, Block and Relay. Screen is part of Block, and Reach and Truth are part of Relay. To set up a workspace, see Start here: set up Tapper in five steps or Get started with Lift.
The products at a glance
| Product | What it gives you | Where you find it |
|---|---|---|
| Tapper Vantage | Higher ROAS from predicted value. Vantage predicts each customer's lifetime value and sends it to your ad platforms as a signal they can bid on. | The Salesforce row of Setup > Data sources and the Tapper goals tab on the Google Ads page of Setup > Ad accounts |
| Tapper Lift | Less waste with one-click fixes. Lift checks your Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads and Apple Ads accounts every day for leaks and, where it can, prices each one per day. Where a recommendation offers a fix, Tapper makes the change for you. | The Lift section of the sidebar and Lift's part of the dashboard |
| Tapper Block | Lower CPA by removing invalid traffic, not only bots. Block screens every click and blocks bots, click farms, fake clicks and repeat clicks on Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads and Apple Ads, and records invalid traffic on TikTok Ads. Screen, its leads part, checks every form submission for bots, fake emails and junk entries before it reaches your CRM. | The Block section of the sidebar, the Dashboard tabs, Reports and the Setup rows. Screen is set up with Tapper's team |
| Tapper Relay | Every real sale counted on every platform. Relay sends every real sale and won deal to your ad platforms, matched to the ad click it came from, so they bid on sales a pixel misses. Reach, its audiences part, sends audiences built from your own customers to the same platforms and keeps them up to date every day. Truth, its measurement part, shows the real result of your ads next to what each platform claims. | Set up with Tapper's team |
Vantage
Vantage gives each new lead or customer a value score your ad platforms can bid on. Its sidebar section has Results, Signals sent and Accounts and campaigns. In Setup you connect a Salesforce org read-only on the Salesforce row of Data sources, and on the Tapper goals tab a goal of type Predicted conversion value creates a conversion action and a custom goal in Google Ads.
Vantage is part of the Vantage and Enterprise plans. See What Tapper Vantage does and Get started with Vantage.
Lift
Lift is a daily to-do list for your ad accounts: keywords and ads first, and the biggest money first within each kind, priced per day in the account's currency where it can. A fix button is named for the change, such as Pause campaign or Add negative keywords, and Tapper makes it in Google Ads for you.
Lift's pages are Recommendations, Reasons, Results (with Activity), Products (when the entity has a Google Ads account whose business type is an online store) and Business details. It needs a connected ad account and starts once Tapper has set your workspace up. Lift is part of every plan. See Lift: what it does and where to find it.
Block
Block is part of the Block, Vantage and Enterprise plans; in the app, the product choice that includes it is Vantage + Lift + Block. It covers competitor clicks, bot traffic, click farms, VPN and proxy abuse and invalid installs, called invalid traffic in the app. Tapper's monitoring script watches each visit, your detection rules decide what is invalid, and once blocking is on, Tapper writes exclusions into your ad accounts. Rules live per protected entity in Setup > Rule sets: Rule sets: every setting, tab by tab.
Block also works on mobile apps through your tracking tool. See How Tapper Block works and Get started with Block.
The Block section holds Traffic (tabs Clicks and Sources), Exclusions (Flagged traffic while in monitor-only), Experiments and Refunds. The dashboard and monthly reports sit above it under Analytics, and the entity's settings under Setup.
Screen, Block's leads part
Screen checks the contact details of each form submission and writes a verdict, a score and the reasons onto the lead in your CRM. You hold a submission before it reaches your team, or let it land flagged and route it by score. Nothing is deleted. To ask about it, press Get a demo on tapper.ai/screen. See Screen, part of Tapper Block.
Relay
Ad blockers and iPhone and Safari privacy hide many purchases from a browser pixel; Relay still delivers them, so the platforms learn from what really sells. Clicks Block marks invalid are left out. Where your store's own app already sends an event to a platform, Relay sends only what that app does not, so nothing is counted twice.
Relay is part of the Block, Vantage and Enterprise plans. To ask about it, press Get a demo on tapper.ai/relay. See Get started with Relay.
Reach, part of Relay
Reach builds audiences from your orders and refunds: Future big spenders, Best customers, Recent buyers, Lapsed customers and Leave out. Visitors Block marks invalid are never included. Reach sends them to the same ad platforms Relay sends your sales to, with the same hashing and consent rules. Once Tapper's team turns Reach on for an ad account, each audience is created once in it under a Tapper name, such as Tapper - Best Customers, and refreshed daily. With Vantage on, Reach can also rank customers by their predicted value. To ask about it, press Get a demo on tapper.ai/reach. See Reach, part of Tapper Relay.
Truth, part of Relay
Truth matches every real order or won deal to the ad click before it and counts each sale once. Per platform and campaign, it shows matched sales next to what the platform reports, and your real cost per customer. Its truth tests are holdouts: they hold a channel or campaign back for part of your traffic or regions and report the sales it really adds, with how sure the result is. To ask about it, press Get a demo on tapper.ai/truth. See Truth, part of Tapper Relay.
Plans
Tapper's plans are Lift, Block, Vantage and Enterprise. Each one builds on the one before it.
| Plan | What it gives you | Includes |
|---|---|---|
| Lift | Less waste: see where your ad budget leaks, and fix it in one click. | Lift |
| Block | Lower CPA: stop paying for invalid traffic. | Lift, Block and Relay |
| Vantage | Higher ROAS: bid for the customers worth the most. | Vantage, Lift, Block, Screen, Relay, Reach and Truth |
| Enterprise | Built for global brands running many markets. | Vantage, Lift, Block, Screen, Relay, Reach and Truth |
See every plan side by side on tapper.ai/pricing.
Your products in the app
The first wizard step, Choose your products, offers two choices:
| Choice | For the plans | What it includes |
|---|---|---|
| Vantage + Lift + Block | Block, Vantage and Enterprise | Lift's recommendations, plus Tapper's tag on your website, detection rules and invalid traffic blocking in your ad accounts. Includes Vantage. |
| Lift only | Lift | Lift's recommendations alone. No tracking code on your website, and no audiences or tracking templates in your ad accounts. |
Tapper can also enable Vantage for a Lift only workspace. You can change the choice in Settings > General > Your products until you connect an ad account; after that, contact Tapper. See Choose your products and Lift only: what your workspace includes and leaves out.
Questions? Write to support@tapper.ai or see How to get help from Tapper.
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