Get started with Vantage
On this page
Higher ROAS from predicted value. Tapper Vantage predicts what each new customer or lead is worth and sends that value to your ad platforms, so their bidding follows revenue instead of counting every conversion the same. Vantage is part of the Vantage and Enterprise plans, and Tapper can enable it for a Lift only workspace.
New to Vantage? Start with What Tapper Vantage does, Is Vantage a fit for your business? and Your Vantage onboarding plan.
Where Vantage is in the app
Vantage has three pages in the sidebar:
- Results: how Vantage is doing for your workspace.
- Signals sent: what Vantage sends to your ad platforms.
- Accounts and campaigns: each Google Ads account's Vantage setup, one card per account, with the step still missing.
Step 1: connect a data source
Vantage learns from your real sales. Until one source is connected, Results reads "Set up Vantage to send each customer's value to your ad platforms." and lists the four sources it can read. Connect any one:
| Source | What Vantage reads | Where you connect it |
|---|---|---|
| Shopify store | Paid orders, refunds and customers | Setup > Data sources. See Install Tapper on a Shopify store |
| Salesforce org | Leads and opportunities, read-only | Connect a data source on Results, or Setup > Data sources. See Connect Salesforce (read-only) |
| Website tag | Conversions with a value, recorded by your tag | Send your conversions with a value. See Install the conversion script |
| BigQuery dataset | Orders or a GA4 export, read-only | Setup > Data sources. See Connect BigQuery |
With Salesforce, also add the Click ID field to your leads.
Step 2: let Google Ads bid on predicted value
In Google Ads, Vantage works through a Tapper goal. On the Google Ads page of Setup > Ad accounts, open the Tapper goals tab, press New Tapper goal and choose Predicted conversion value. Tapper switches the goal on after a short setup review. Tapper goals: let Google bid on predicted conversion value has each step.
Step 3: read what Vantage sends
Once a source is connected and a goal is on, the three Vantage pages fill in. The Vantage Results page, section by section and Read what Vantage sends to Google explain every figure.
Tapper's team sets up the rest with you, such as mapping your Salesforce lead statuses to outcomes, and runs your pilot: see How a Vantage pilot is set up.
Audiences ranked by predicted value
With Vantage on, Reach, part of Tapper Relay, can rank the audiences it builds from your own customers by the value Vantage predicts for each one. See Reach, part of Tapper Relay.
Related
Was this helpful?
Still need help?
Chat with our team and mention this article.