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What Tapper Vantage does

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Tapper Vantage works out what each new customer is worth to your business and sends that value to Google Ads. Google's bidding then goes after the customers worth more, not just more conversions.

Tapper VantageHigher ROAS: tell your ad platforms what each customer is worth.

The problem

Google bids on what your account counts. Often that is every purchase at the same weight, a cart or checkout step, or an order value that still includes tax and refunds. A one-off buyer and a customer who returns every month can place the same first order. Google sees two equal purchases. Your order history shows the difference.

What Vantage does

  • Reads your real outcomes: paid orders and refunds from your store, stages from your CRM, or conversions with a value from your website tag.
  • Ties each one to the ad click behind it, so the value goes to the click that earned it.
  • Works out a clean value: tax and shipping out, refunds taken off. Where your data shows customers differ after their first order, it predicts what a new customer is worth.
  • Sends the value to Google Ads every day through a Tapper goal. Campaigns that bid on the goal favour the customers worth more.

What does not change

Your campaigns, ads, budgets, agency and ad platforms. Vantage changes the value Google bids on, nothing else. The conversion action a Tapper goal adds is secondary, so nothing changes until you attach the goal to a campaign.

Who it is for

Online stores, subscription businesses, and lead generation teams whose CRM records which leads qualify.

What each one connects and how its pilot runs: Vantage for e-commerce, Vantage for lead generation and Vantage for subscriptions and apps.

Where you find it

Tapper enables Vantage for your workspace. It is part of the Vantage and Enterprise plans, and Tapper can also enable it for a Lift only workspace. In the app, Vantage has its own section in the sidebar: Results, Signals sent and Accounts and campaigns. To ask about it, write to support@tapper.ai or ask for a demo on tapper.ai/vantage.

Vantage and Relay do different jobs. Relay sends each real sale to your ad platforms. Vantage sends what a customer is worth.

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