Tapper Vantage: what it is and how it works
Tapper Vantage is Tapper's predictive customer acquisition product. It predicts each customer's lifetime value and sends it to the ad platforms as a signal they can bid on.
How it works
Tapper enables Vantage for your workspace, alongside the products you chose in the setup wizard (Lift only or Block + Lift). To ask about it, write to support@tapper.ai or press Request a Demo on <https://tapper.ai/vantage>.
Vantage works with Salesforce and Google Ads:
- Salesforce, read-only. You connect a Salesforce org on an entity's CRM tab. Tapper reads each lead's outcome and matches it back to the ad click that produced it. The connection is read-only: "Tapper never writes to your Salesforce org."
- Tapper goals in Google Ads. A Tapper goal creates a conversion action and a custom goal in your Google Ads account. You attach it to the campaigns that should bid on it.
Tapper's team does part of the setup with you: mapping your Salesforce lead statuses and choosing the Google Ads conversion action your Salesforce outcomes are tied to. Tapper also switches on each new Tapper goal after a short setup review.
What you see in Tapper
Vantage lives in two places on the entity page:
| Where | What you can do | Who sees it |
|---|---|---|
| CRM tab, under Advanced in the entity's left rail | Connect a Salesforce org, enable or pause syncing, run Sync now, and see the Click ID field, Match rate and Sync status | Every workspace |
| Tapper goals section on the Google protection tab | Create a goal with New Tapper goal (it starts paused until Tapper switches it on), pause it, and see which campaigns it observes and how many campaigns it is attached to | Every Block + Lift workspace, and a Lift only workspace once Tapper enables Vantage |
When you click New Tapper goal, the dialog asks "What should Google optimise for?" and "Which campaigns feed it?" Choose Predicted conversion value, then the campaigns that feed the goal. You attach a goal to a campaign from that campaign's row menu on the Manage campaigns sub-tab of the same Google protection tab. Tapper goals: let Google bid on predicted conversion value walks through each step.
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