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Reach, part of Tapper Vantage: audiences from your own customers

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Better audiences from your own customers. Reach builds audiences from what you already know about your customers and keeps them up to date in your ad platforms every day. It is part of Tapper Vantage, and it is set up with Tapper's team.

Tapper ReachBetter audiences from your own customers, kept up to date in your ad platforms every day.

How it works

Reach starts from your own data: the visits and actions Tapper records on your website, the orders and refunds from your store, and the deals and stages from Salesforce or HubSpot. Visitors Tapper Block marks as fraudulent traffic and leads Tapper Screen marks as junk are taken out first, so only real people reach an audience.

Each audience is a plain rule over that data, with Vantage's predicted customer value as one of its inputs. The ready-made audiences are Future big spenders, Best customers, About to buy, Lapsed customers and Leave out. Future big spenders uses Vantage's predicted value, so a lookalike of it looks like the customers worth the most, not like every one-time buyer.

Any rule of your own over the same data works the same way.

Where your audiences go

Each audience is created once in each of your ad platforms under a Tapper name, such as Tapper - Best customers, and refreshed every day: new people join, people who no longer fit leave, and nothing is uploaded by hand.

  • Google Ads: customer lists through Customer Match.
  • Meta Ads: Custom Audiences.
  • TikTok Ads: Custom Audiences.

Email and phone leave only hashed, only where your consent setting allows, and only for the platform's own matching. Website audiences are built on the events Tapper Relay sends, so they include visitors a browser pixel misses.

Get started with Reach

Reach is set up with Tapper's team:

  1. Ask for Reach: press Get a demo on tapper.ai/reach, or write to support@tapper.ai.
  2. Connect the data Reach builds from, if it is not connected yet: your store or CRM on Setup > Data sources, and the ad accounts the audiences go to on Setup > Ad accounts. Get started with Vantage lists each source.
  3. With Tapper's team, pick the audiences you want. They appear in your ad accounts under their Tapper names, ready to use in your campaigns.

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