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Higher ROAS from predicted value. Tapper Vantage predicts what each new customer or lead is worth and sends that value to your ad platforms, so their bidding follows revenue instead of counting every conversion the same. Vantage comes with Vantage + Block + Lift, and Tapper can enable it for a Lift only workspace.

Where Vantage is in the app

Vantage has its own section in the sidebar, with three pages:

  • Results: how Vantage is doing for your workspace.
  • Signals sent: what Vantage sends to your ad platforms.
  • Accounts and campaigns: each Google Ads account's Vantage setup, one card per account, with the step still missing.
The Vantage section of the sidebar with Results, Signals sent and Accounts and campaigns

Step 1: connect a data source

Vantage learns from your real sales. Until it has one source of them, Results reads Vantage isn't set up for this workspace yet and lists the four sources it can read. Connect any one:

SourceWhat Vantage readsWhere you connect it
Shopify storePaid orders, refunds and customersSetup > Data sources. See Install Tapper on a Shopify store
Salesforce orgLeads and opportunities, read-onlyConnect a data source on Results, or Setup > Data sources. See Connect Salesforce (read-only)
Website tagConversions with a value, recorded by your tagSend your conversions with a value. See Install the conversion script
BigQuery datasetOrders, refunds, subscriptions, leads or a GA4 export, read-onlySetup > Data sources. See Connect BigQuery

Vantage's Results page before a data source is connected, with the four sources it can read

With Salesforce, add the Click ID field to your leads so each lead is matched to the ad click it came from: Add the Click ID field to Salesforce leads.

Step 2: let Google Ads bid on predicted value

In Google Ads, Vantage works through a Tapper goal. On the Google Ads page of Setup > Ad accounts, open the Tapper goals tab, press New Tapper goal, choose Predicted conversion value and the campaigns that feed it. Tapper creates the conversion action and the custom goal in your Google Ads account, and switches the goal on after a short setup review. Tapper goals: let Google bid on predicted conversion value walks through each step.

Step 3: read what Vantage sends

Once a source is connected and a goal is on, Results shows how Vantage is doing and Signals sent lists each value it sent. Accounts and campaigns names any step a Google Ads account still needs.

Results: Your data, with the orders received, their net value, the refund rate, how many orders came from a Google ad click, and What Google is bidding on

Signals sent: the values Google accepted, failed and has pending, with one row for each ad account and upload day

Accounts and campaigns: one card for each Google Ads account, with its Tapper goal, the campaigns that bid on it, its data source and the signals Google accepted

Tapper's team sets the rest up with you, such as mapping your Salesforce lead statuses to outcomes. Questions? Write to support@tapper.ai.

Reach, part of Vantage

Reach builds audiences from your own customers, with Vantage's predicted value as one of its inputs, and keeps them up to date in your ad platforms every day. See Reach, part of Tapper Vantage.

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