Google Ads columns for your Tapper goal

Each Tapper goal has its own conversion action in Google Ads. A few custom columns show what the goal receives and what it costs, beside the numbers you already watch.

Find the goal's conversion action

A goal created from Predicted conversion value adds two things to your Google Ads account:

• The conversion action "Tapper - Predicted Conversion Value".
• The custom goal "Tapper Goal - Predicted Conversion Value", which holds only that action.

A second goal of the same type ends in " 2". If your account uses conversion tracking from a manager account, both names end with your ad account's ID.

The action is a secondary action. It counts in Google's All conv. columns, and it drives bidding only in the campaigns you attach the goal to.

Add the columns

In Google Ads, open your campaigns and create a custom column for each row below. Filter each one to the conversion action "Tapper - Predicted Conversion Value".

For a quick look, segment the All conv. column by conversion action instead.

Read the count and the cost

Tapper sends values only for clicks on campaigns that feed the goal and are attached to it. Each visitor counts once per goal. A rising count shows the goal is receiving values. The cost per conversion is a cost per valued visitor, not a cost per sale.

Why the value is a setting, not revenue

The value on the Tapper action is Vantage's estimate of what a visitor is worth. Google uses it to rank clicks. It is not money you made:

• Each value is capped at a ceiling set for the goal during setup.
• Values go out in a currency set for the goal, and Google converts them to your account's currency.
• A value can reach Google before the visitor buys anything.

So the goal's value divided by its cost is not your return on ad spend. Read your results on net revenue, on Vantage > Results.

Related

• Google's count, predicted value and real revenue
• Read what Vantage sends to Google
• Tapper goals: let Google bid on predicted conversion value