Your Vantage pilot readout

On day 90 of the pilot, Tapper reads the test and takes you through the result.

What it tells you

The headline. For a store, the extra net revenue with Vantage against your current setup. For leads, the extra qualified leads at the same spend. Each comes with the change in percent, the range and the probability Vantage is ahead.
Brand and non-brand, each on its own.
Where it came from. For a store, the revenue from new and from returning customers in each half.
Google's view beside yours. What Google reported for each half, next to your own revenue.

A result counts only if the test held up:

both halves spent about the same;
each half had enough conversions;
Vantage's values reached Google;
nobody edited either half during the test;
Tapper Block ran the same in both halves, or the result says Block and Vantage together.

Result	What it means
Measured	The whole range sits on one side of zero. The difference shown is the result.
Directional	The range still includes no change. It is too early to call.

If you go ahead, Vantage goes live on the campaigns you agree. The Value added section of Vantage > Results then shows what the test measured, and how your results move after Vantage goes live.
If you don't, the pilot is marked as not converted.

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