How long an IP stays blocked
Tapper does not block IPs forever, and it runs no timer.
- Below Google's limit of 500 IP exclusions per campaign, automatic IP exclusions stay in place.
- At the limit, Tapper replaces the lowest-ranked IP when one with stronger evidence arrives. See Google Ads IP exclusion list limit.
- IPs you add by hand stay until you remove them.
Flagged visitors also join Tapper's invalid traffic audience in Google Ads. Set how long they stay with Keep each visitor for on the Invalid traffic audience tab of the Google Ads page (Setup > Ad accounts), from 1 to 540 days.
See What happens when Tapper excludes an IP in Google Ads and The Invalid Traffic Audience and its retention window.
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