Suggested rules by industry

Click limits that suit an e-commerce business may not suit an on-demand service or an insurance company. On the Click limits tab of a rule set (Setup > Rule sets), Suggest limits adds the presets for the industry you pick. If yours is not listed, start from the closest one.

• E-Commerce. Shoppers often return to the same ad, so the preset allows 2 clicks within 10 minutes, 3 within 2 days and 4 within 7 days. Retail is looser still.
• On-demand services. A very tight limit makes sense. See Block after one click: why, who and when.

Suggested thresholds by industry has the full table, and Set invalid click thresholds has the steps.