How Tapper works

Tapper checks every ad click that reaches your website against your rule set: how often the visitor clicked, how they behaved, what device they used and what is known about their IP address. If the click is invalid and blocking is on, Tapper excludes its source:

• Google Ads: an IP exclusion on your campaigns, plus the invalid traffic audience.
• Meta Ads: the invalid traffic audience, excluded on your protected ad sets.
• TikTok Ads: Tapper records and reports the invalid traffic; your ad groups stay as they are.

You tune the rules to your industry from your dashboard. See How Tapper Block works.