Invalid traffic types definitions

Tapper labels every piece of invalid traffic with a reason. The reasons appear in the dashboard's invalid traffic breakdown, on the Clicks and Exclusions pages and in your reports. One visitor often triggers several types, so reason counts across a period usually add up to more than the number of visitors blocked.

Click behavior

• Suspicious ad click: the protection script loaded, but the visitor did nothing on the page.
• Aborted ad click: ad clicks registered, but your page never loaded and no events were recorded.
• Ad click limit exceeded: more clicks from one IP than your click limit allows.
• Suspicious click behavior: movement, scrolling and click timing that match bots and click farms.
• Repeat suspicious clicks: the same visitor keeps coming back through your paid ads and never converts, the pattern click farms, competitors and paid clickers leave.
• Instant bounce: very short visits with no interaction.

Source and reputation

• Known threat: IPs that threat intelligence blocklists list as sources of attacks or abuse, such as spam, scanning, botnets, brute force logins or exploits.
• Data center: traffic from hosting providers, linked to bots and scrapers.
• Suspicious network: networks whose ownership or history is associated with invalid traffic.

Hidden origin

• Location mismatch: the click's IP address is in a country your country rule excludes.
• VPN: traffic routed through a VPN.
• Tor: traffic from the Tor anonymity network.

Automation and device

• Bot: traffic from bots, malware or automated scripts.
• Tampered device: the device's fingerprint contradicts itself, a sign of emulators and spoofing tools.

The setting behind each type is in Invalid traffic types. Block reasons explained: what each label means covers every label.