What is automatic IP blocking and why is it important?

Tapper excludes the IP behind an invalid click in Google Ads as soon as your rules flag it, with nothing for you to approve.

• It keeps budget for real visitors. A blocked IP stops seeing your ads.
• It saves time. You do not add addresses one by one.
• It covers your campaigns. The IP is excluded on your protected Search, Display, Shopping and Demand Gen campaigns.

IP exclusions are a Google Ads feature. On Meta Ads, Tapper excludes invalid visitors as an audience; on TikTok Ads, it records them. See How Tapper Block works.