Google Ads IP exclusion list limit

Google Ads allows at most 500 IP exclusions per campaign. Once a campaign is full, Tapper keeps the IPs with the strongest and most recent evidence and replaces the lowest-ranked one when a stronger one arrives, so the list stays current.

An IP used for invalid clicks two months ago may not be used that way today. If a replaced IP clicks again and the click is flagged, Tapper excludes it again.

See The 500 IP exclusions per campaign limit in Google Ads.

Still need help?

Chat with our team and mention this article.