Discover your keyword trends

On your dashboard, interactive trend lines show invalid traffic by keyword.

Cycle through your top keywords by Total Clicks, Invalid clicks and Invalid rate (Invalid clicks divided by Total Clicks) to see which keywords are most popular and which attract the most invalid traffic.

Watch the video: Keywords: discover your keyword trends

• Click a keyword to add it to the graph or remove it.
• Search for a keyword outside your top list. Type "bot", for example, and the graph shows every keyword containing it.
• Open the "Reasons" tab to see the keywords with the most invalid traffic, by type of invalid traffic.

Use it to find the keywords most worth your budget.