Savings: how much did you save and how is this calculated?

Reallocated Spend estimates the budget moved off invalid clicks, budget you can put toward genuine traffic. On a monitor-only workspace the same figure reads Wasted Spend.

Watch the video: Savings: How did you save and how is this calculated?

The figure is in US dollars: Tapper converts each ad account's spend at the monthly exchange rate first. Each month uses that month's rate, or the closest month's rate when a currency has none for it. An account with no currency on record, or whose currency has no rate at all, has no dollar spend, so its invalid clicks are priced at that platform's average cost per click that day from your other accounts.

It is an estimate because Tapper prices each invalid click at an average cost per click, not at the exact amount your ad platform charged.

So Tapper prices each invalid click at its own ad account's average cost per click that day. Reallocated spend: how your savings are estimated explains the calculation.

Your campaign ROI remains the most accurate measure of your savings.