Multi-clicks rate

The Invalid click frequencies card, on the Invalid traffic tab of your dashboard, shows how many times your paid traffic clicks your ads, regardless of any IP block. Use it to set a click limit that matches how your traffic behaves.

Genuine visitors usually need only a few ad clicks to convert. Spammers click many times with no intent to buy. The right limit blocks the spammers without touching genuine traffic.

For example, if 95% of your traffic clicks your ads only 2 times, there is no reason to allow 10 clicks. Set the threshold to 3 clicks in 30 days to block anyone clicking excessively.

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