How core metrics are calculated on the Tapper dashboard

Every dashboard tile, its formula, and which figures Tapper tracks and which come from your ad platforms are in How the dashboard metrics are calculated.

Tapper counts blocked visitors once a day and clicks as clicks. Invalid Traffic % is invalid clicks divided by the clicks on your connected ad accounts, and Reallocated Spend prices each invalid click at its own ad account's average cost per click that day, in US dollars. No multiplier is applied. See Reallocated spend: how your savings are estimated.