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Parallel tracking and whether visitors can see Tapper's tracking

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Parallel tracking is a Google Ads feature, not a Tapper setting, and so is Google's Final URL suffix. Both live in your Google Ads account. Tapper sets the tracking template; Google decides how to run it.

What happens to a click

Tapper's account-level template sends each click to https://protect.tapper.ai/google-ads/click with the click's details and redirection_url={lpurl}, your landing page. Google runs it one of two ways:

  • With parallel tracking, Google sends the visitor straight to your landing page and loads Tapper's address in the background.
  • Without parallel tracking, the click goes to Tapper's address first, and Tapper redirects the visitor to the landing page.

The visitor ends up on the same page either way, and there is nothing to change in Tapper. Google decides which campaigns and browsers use parallel tracking; see About parallel tracking. What the template carries is in The Google Ads tracking template: what Tapper sets and why.

Will visitors notice Tapper?

Nothing appears on your page. The monitoring script adds no visible element; its only markup is a noscript image for browsers without JavaScript.

Someone who goes looking can see Tapper, as with any tag:

  • In the page source or your tag manager: the monitoring script, which loads https://monitor.tapper.ai/bundle.js.
  • In the browser's developer tools, Network tab: requests to protect.tapper.ai and fingerprint.tapper.ai, and, without parallel tracking, the click passing through protect.tapper.ai/google-ads/click.
  • In Google Ads: anyone with access sees Tapper's template under Admin, Account settings, Tracking.

To see these requests yourself, follow Check that the monitoring script is working on your site.

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