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Manually excluded IPs are not showing in Google Ads

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You saved addresses or ranges on Setup > Excluded IPs, but a campaign's IP exclusions in Google Ads do not list them. One of these is almost always the reason.

Why it happens

  • Wrong place. Tapper writes IP exclusions on each campaign, not to an account-level list.
  • Campaign type. The list goes to Google Search, Display and Shopping campaigns only. Other types, including Performance Max, never receive it.
  • The campaign is not protected. The list goes only to campaigns whose Protection switch is on under the Campaigns tab. The unprotected copy in a blocking-lift experiment never receives it.
  • The push has not finished. Tapper sends the list in the background after you save, which usually takes minutes.
  • The account is in error. An account whose row reads Needs reconnecting or Not active receives nothing until it is reconnected.
  • The list was replaced. Saving replaces the whole list. If someone saved a version without your entry, it was removed from Google Ads too.
  • A saved range already covers the address. The address is not kept as its own entry, so the campaign excludes the range instead.
  • Google's limit. Google allows 500 IP exclusions per campaign, shared with Tapper's automatic exclusions. Tapper rotates its own lower-priority exclusions out to make room and never rotates yours out, but a list near 500 leaves no room.

Fix it

  1. In Google Ads, open the campaign and go to Settings, Additional settings, IP exclusions. Tapper's exclusions appear there.
  2. Check the campaign type: Search, Display or Shopping.
  3. In Tapper, on the Google Ads page of Setup > Ad accounts, open Campaigns and check that the campaign's Protection switch is on. See Choose which campaigns Tapper protects.
  4. On Setup > Excluded IPs, confirm the entry is still listed. A single address shows with /32 added, so 112.4.5.67 shows as 112.4.5.67/32. If it is missing, look for a range that covers it, and find that range in Google Ads instead. Otherwise add it back with Add addresses and click Save.
  5. On the Google Ads page of Setup > Ad accounts, check the account's status chip. For Needs reconnecting or Not active, follow the sentence on the row (reactivate an inactive account in Google Ads first), then click Reconnect and sign in with a Google login that has access. See Reconnect an ad account that stopped working.
  6. Wait a few minutes after saving, then check the campaign again.
  7. If the campaign is near 500 IP exclusions, replace runs of single addresses with one CIDR range, which counts as one entry. See The 500 IP exclusions per campaign limit in Google Ads.

Setup, Excluded IPs: two saved entries, a range and a single address shown with /32, and the Add addresses button

To compare with what Tapper excluded on its own, open Exclusions and filter by Campaign. See The Exclusions page and the proof drawer.

If it still happens

Contact Tapper support with the entity name, the Google Ads Account ID from the account row, the campaign name and the missing entry. See How to get help from Tapper.

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