What Tapper does: Vantage, Lift, Block, Relay and Affiliates
On this page
Tapper has five products: Vantage, Lift, Block, Relay and Affiliates. Lift Products is part of Lift, Screen is part of Block, and Reach and Truth are part of Relay. To set up a workspace, see Start here: set up Tapper or Get started with Lift.
The products at a glance
| Product | What it gives you | Where you find it |
|---|---|---|
| Tapper Vantage | Bids on predicted value. Vantage predicts each customer's lifetime value and sends it to your ad platforms as a signal they can bid on. | The Vantage section of the sidebar (Goals and Campaigns) and the Vantage tab of the Dashboard |
| Tapper Lift | Less waste with one-click fixes. Lift checks your Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads and Apple Ads accounts every day for leaks and, where it can, prices each one per day. Where a recommendation offers a fix, Tapper makes the change for you. | The Lift section of the sidebar and Lift's part of the dashboard |
| Tapper Block | Keeps invalid traffic away from your ads, not only bots. Block screens every click and blocks bots, click farms, fake clicks and repeat clicks on Google Ads and Meta Ads, and on TikTok Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads and Apple Ads once your Tapper team turns blocking on for the account. Screen, its leads part, checks every form submission for bots, fake emails and junk entries before it reaches your CRM. | The Block section of the sidebar, the Dashboard tabs, Reports and the Setup rows. Screen has its own Screen section: Leads and Forms |
| Tapper Relay | Every real sale counted on every platform. Relay sends every real sale and won deal to your ad platforms, matched to the ad click it came from, so they bid on sales a pixel misses. Reach, its audiences part, builds audiences from your own customers, ready to send to your ad platforms. Truth, its measurement part, shows the real result of your ads next to what each platform claims. | The Relay row of the sidebar, the Reach section and the Truth row |
| Tapper Affiliates | Pay only the commissions you owe. Affiliates checks each order your affiliate networks credit and shows which ones began on an affiliate's Google ad on your own brand name. | The Affiliates section of the sidebar |
Vantage
Vantage gives each new lead or customer a value score your ad platforms can bid on. Its sidebar section has Goals, the values Tapper sends to each ad account, and Campaigns, the campaigns that bid on them. Its results are on the Vantage tab of the Dashboard. You connect your sales data in Setup > Data sources, such as a Shopify store or a Salesforce org. Vantage reads them and changes nothing in them.
Vantage is part of the Vantage and Enterprise plans. See What Tapper Vantage does and Get started with Vantage.
Lift
Lift is a daily to-do list for your ad accounts: keywords and ads first, and the biggest money first within each kind, priced per day in the account's currency where it can. A fix button is named for the change, such as Pause campaign or Add negative keywords, and Tapper makes the change in your ad account for you.
Lift's pages are Recommendations, Trials, Rules and Business details, with Products for an online store and Competitors and Brand where Lift finds them, and its results are on the Lift tab of the Dashboard. It needs a connected ad account and starts once Tapper has set your workspace up. Lift is part of every plan. See Lift: what it does and where to find it.
Block
Block is part of the Block, Vantage and Enterprise plans; in the app, every goal except Get more from the same budget includes it. It covers competitor clicks, bot traffic, click farms, VPN and proxy abuse and invalid installs, called invalid traffic in the app. Tapper's monitoring script watches each visit, your detection rules decide what is invalid, and once blocking is on, Tapper writes exclusions into your ad accounts. Rules live per protected entity in Setup > Rule sets: Rule sets: every setting, tab by tab.
Block also works on mobile apps through your tracking tool. See How Tapper Block works and Get started with Block.
The Block section holds Traffic (tabs Clicks and Sources), Flagged traffic and Refunds. The dashboard, reports and experiments sit above it under Analytics, and the entity's settings under Setup.
Screen, Block's leads part
Screen checks the contact details of each form submission and writes a verdict, a score and the reasons onto the lead in your CRM. Your team sees the verdict on each lead and routes it by score. Nothing is deleted. To ask about it, press Get a demo on tapper.ai/screen. See Screen, part of Tapper Block.
Relay
Ad blockers and iPhone and Safari privacy hide many purchases from a browser pixel; Relay still delivers them, so the platforms learn from what really sells. Clicks Block marks invalid are left out. Where your store's own app already sends an event to a platform, Relay sends only what that app does not, so nothing is counted twice.
Relay is part of the Block, Vantage and Enterprise plans. To ask about it, press Get a demo on tapper.ai/relay. See Get started with Relay.
Reach, part of Relay
Reach builds audiences from your orders and refunds: Future big spenders, Best customers, Recent buyers, Lapsed customers and Leave out. Visitors Block marks invalid are never included. You choose, per audience and ad account, which ones to send, using the same hashing and consent rules as Relay. Sending to TikTok is ready, and nothing is sent until you switch an audience on. To ask about it, press Get a demo on tapper.ai/reach. See Reach, part of Tapper Relay.
Truth, part of Relay
Truth matches every real order or won deal to the ad click before it and counts each sale once. Per platform and campaign, it shows matched sales next to what the platform reports, and your real cost per customer. Its truth tests are holdouts: they hold a platform's ads back in some of your regions and report the sales it really adds, with how sure the result is. To ask about it, press Get a demo on tapper.ai/truth. See Truth, part of Tapper Relay.
Affiliates
Some affiliates buy Google ads on your brand name, so your network pays them for sales that were already yours. Affiliates checks each order your affiliate networks credit, finds the ones that began on such an ad, and shows which commissions you don't owe. See Tapper Affiliates: find the commissions you don't owe.
Plans
Tapper's plans are Lift, Block, Vantage and Enterprise. Each one builds on the one before it.
| Plan | What it gives you | Includes |
|---|---|---|
| Lift | Less waste: see where your ad budget leaks, and fix it in one click. | Lift |
| Block | Lower CPA: stop paying for invalid traffic. | Lift, Block and Relay |
| Vantage | Built to tell your ad platforms what each customer is worth. | Vantage, Lift, Block, Screen, Relay, Reach and Truth |
| Enterprise | Built for global brands running many markets. | Vantage, Lift, Block, Screen, Relay, Reach and Truth |
See every plan side by side on tapper.ai/pricing.
Your products in the app
The second wizard step, What do you want from Tapper?, offers five goals, each a preset set of products:
| Goal | Products it sets up |
|---|---|
| Stop paying for fake clicks | Block |
| Get more from the same budget | Lift: recommendations and one-click fixes, with no tracking code on your website |
| Protect and optimise | Lift and Block |
| Grow on customer value (Most picked) | Vantage, Lift, Block and Relay |
| Everything | Vantage, Lift, Block, Relay, Reach and Truth |
Which plans include which products is in the plans table above. You can add or remove products later in Settings > Products, for each protected entity. Block cannot be turned on there once an ad account is connected: contact Tapper for that. See Choose your products and Lift only: what your workspace includes and leaves out.
Questions? Write to support@tapper.ai or see How to get help from Tapper.
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