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Tapper Lift checks your ad accounts every day and lists the changes worth making, with the evidence and, where it can, the money per day. When a card offers a fix, you press it and Tapper makes the change in the ad account. Other changes you make in the ad platform, then mark as done. To sign up first, see Create your Tapper account.

Before you start

  • The Owner or Admin role. Only Owners and Admins connect ad accounts. Managers can use Lift; Viewer members cannot. Whoever signs up is the Owner. Invitations start on Manager; invite read-only people as Viewer (Invite members and set their roles).
  • A sign-in that opens your ad accounts, on Google, Facebook, TikTok for Business, Microsoft, LinkedIn, Snapchat or Apple. For Google Ads fixes, its access must allow changes, such as Standard or Admin.

Blurred recommendations are ones Lift has found; each opens when your agreement with Tapper starts. Until then, Contact support on the page reaches your Tapper contact for full access.

Step 1: choose your goal

The wizard asks What do you want from Tapper?, then What do you advertise?. Pick Get more from the same budget for Lift alone: no tag on your website, nothing written into an ad account on connect, and the wizard ends on Recommendations. Protect and optimise adds Block, which puts Tapper's tag on your website and blocks invalid traffic; the wizard then adds Install website monitoring.

You can add products later: see Choose your products. If your workspace already has Lift, go to step 2.

Step 2: connect an ad account

On Connect your accounts (Add an ad account outside the wizard), press Connect Google Ads, Connect Meta Ads, Connect TikTok Ads or Connect Microsoft Ads, sign in and tick the accounts. LinkedIn Ads, Snapchat Ads and Apple Ads have their own rows. See Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads or Apple Ads.

When the first recommendations appear

Once Tapper has set your workspace up:

AccountFirst recommendations
Google Ads, Meta Ads, TikTok Ads or Snapchat AdsA first check within about an hour of the account's history arriving in Tapper, then a check every day. On Meta Ads, Lift first reads up to 90 days of history, so the first cards can take a little longer.

Until then Recommendations says Nothing needs your attention. Still empty? See No Lift recommendations yet.

Step 3: work the list

  1. Under Lift, click Recommendations.
  2. Read the headline: savings a day (for example "$1,450 a day in savings"), split into "ready to act on" and "to check first", then the spend checked and the count. Tabs narrow the list by platform (with each platform's count) and by state (Open, Done, Dismissed, Resolved).
  3. Start at the top, where the findings worth the most money a day sit, and press a row to show its card. How the list is ordered and what a card shows: Lift: what it does and where to find it and Read a Lift card.
  4. Act on the card:
    • A fix button is named for its change, such as Pause campaign (on Google Ads, Meta Ads, TikTok Ads and Snapchat Ads). Press it, check the change and confirm. Tapper makes it and the card moves to Done.
    • Otherwise make the change in the ad platform (Open in Meta Ads Manager or Open in TikTok Ads Manager takes you there), then press Mark as done and confirm.
    • If the card does not apply, press Dismiss, with a reason.

Every button: Fix, mark as done, dismiss and revert. Lift changes nothing until a person confirms a fix, except within an automation band an Owner, Admin or Manager sets in Lift > Rules > Automation (Automatic fixes and change history). Every Lift fix, automatic ones included, is listed in Settings > Change history.

Reasons and the fix plan

Reasons, a section of Lift's results on Analytics > Dashboard, explains why wasted spend builds up in your Google Ads accounts and lists the things to do first. See Reasons and the fix plan.

What happens next

  • Lift checks each account once a day; the top of Recommendations says when. Your own changes show after the next check, and a card whose issue is gone moves to Resolved.
  • For email, press Turn on beside Alerts are off for these accounts at the dashboard's Lift heading, or switch each email on in Settings > Alerts > Emails: see Lift emails.

If something goes wrong

  • "Only a workspace owner or admin can connect an account.": ask an Owner or Admin, or see Only a workspace owner or admin can connect an account.
  • An account connected in another Tapper workspace is refused: contact Tapper support to move it.
  • A grayed-out fix button gives its reason in a line under the buttons. For "Write access has not been verified for this ad account, so fixes cannot be applied.", contact your Tapper contact and meanwhile make the change in Google Ads and press Mark as done. See A fix was refused or cannot be reverted.

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