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Meta's recommendations and Lift's take: test it or skip it

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Meta suggests changes for every ad account: a bigger budget, a wider audience, a different goal, new creative. Meta's recommendations lists them with Lift's take on each, Test it or Skip, with the reason and the account's own results from the last 7 days behind it.

Business details, Meta: the Ad accounts, Stage map, Workspace targets and Meta's recommendations tabs, with the line that says what the tab shows

Open it

You need the Owner, Admin or Manager role.

  1. Under Lift in the sidebar, select Business details.
  2. Pick Meta, then the Meta's recommendations tab.
  3. With several Meta ad accounts, pick one in Ad account. The list shows one account at a time, in its own currency, with nothing added across accounts.

What the tab shows

Lift reads Meta's suggestions each morning. A summary gives the day read, Meta's own score when Meta returns one ("Meta scores this account 72 out of 100."), and the count, such as "42 recommendations: 33 to test, 9 to skip."

ColumnWhat it shows
Meta's recommendationMeta's title, its type and how much it covers, such as "2 ad sets".
Lift's takeTest it or Skip, with the kind of change: Bigger budget, New campaign or set-up, Delivery fix, Better tracking, Wider audience, Combine ad sets, Value goal, Goal change, Creative option or Other.
WhyLift's reason, with Meta's own message under it when sent.
Spend, last 7 daysWhat the objects concerned spent, in the account's currency. "Not measured" when Lift could not tie the advice to spend, never zero.
Meta's pointsThe points Meta says the score gains if applied, such as +4.2.
Ads ManagerOpen: the recommendation in Ads Manager.

Filter with Lift's take. The list pages 25 rows at a time.

Test it means the suggestion fits what the account's results show: make the change in Ads Manager. Skip means Lift sees no reason for it in the results, and Why says what it saw. A skip is Lift's read of this account, not a ruling on Meta's advice everywhere.

When the list is empty

  • Lift is checking Meta's recommendations for this account: Check again reads the page again.
  • Meta's recommendations show here after the account's first morning read: not read yet.
  • Meta had no recommendations for this account: Lift reads again each morning.
  • Words blurred, with a notice: the recommendations open when your agreement with Tapper starts. Counts and each row's take stay visible. Your Tapper contact can open them.

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