Account settings Lift watches
On this page
Lift flags Google Ads settings that look wrong, such as Search Partners or AI Max on, Google applying its own recommendations, or a campaign whose setup changed. These are Recommendations of the type Campaign settings: pick it in the Type filter to see only them. They need no performance data, so a finding shows at the next daily check after a setting changes.
How it works
- Google Ads only, for the selected entity's accounts.
- Once a day, Lift compares each account's settings with your What to flag choices, each campaign's baseline and the previous check.
- A question, not money. A finding asks whether you meant the setting, so it carries no savings and has no fix button. Change the setting in Google Ads, and the row leaves at the next check that no longer finds it.
What it flags
| Finding | What Lift saw | Severity |
|---|---|---|
| Search Partners enabled | A Search or Shopping campaign also shows ads on Google's search partner sites. | High |
| Display Network on a Search campaign | A Search campaign also serves on the Display Network. | High |
| Automatically created assets | Google creates assets for the campaign on its own. | Medium |
| AI Max enabled | AI Max is on for a Search campaign. | High |
| Audiences set to targeting, not observation | A Search or Shopping campaign's audiences are on Targeting, limiting who it reaches. Not raised when it targets only your own lists. | High |
| Location targeting includes people elsewhere | The campaign also reaches people merely interested in its locations. Not raised without location targeting. | High |
| Google auto-apply recommendations | Google applies some of its recommendations without review. | High |
| Recommendations Google is queuing for this account | Google has recommendations waiting for review. | High if a queued kind applies on its own, else Medium |
| No customer acquisition goal | Google cannot tell new customers from returning ones. Not raised on lead generation or app installs accounts. | Medium |
| Settings changed from the approved baseline | At least one of five campaign settings no longer matches its baseline (below). | Medium |
| Campaigns targeting different places | One card per account: campaigns whose locations break your Block by country rule in Block (Block or allow clicks by country). Not raised in Monitor-only or on Performance Max campaigns. | High from 5 campaigns, Medium from 2, else Low |
| Campaign languages that differ from their names | One card per account: campaigns named for English or Arabic (EN or AR, for example) whose language targeting leaves that language out, takes in every language, or lists 40 or more languages including the other one. | Medium from 5 campaigns, else Low |
Two also get Spend money cards when they cost too much: Search Partners costing more than Google Search and Display ads running inside a Search campaign, with fix buttons Turn off Search Partners and Turn off Display expansion (The checks Lift runs on Google Ads).
Read the findings
- At the top of the list: a baseline line per Google Ads account, and What to flag.
- Each row has a change chip: Changed since last check, Unchanged, or First seen when there is nothing earlier (findings outside What to flag always show it). Press a row to open its card.
The baseline
Each campaign's agreed setup, kept by Tapper: daily, Lift compares its ad rotation, ad schedule, device bid adjustments, brand lists and location targeting with it. Settings seen at connection become confirmed baselines; otherwise the first settings found wait for a person:
- "Baseline not yet approved." with the number of campaigns waiting. Approve baseline confirms them all: "Approving writes nothing to Google Ads."
- Then "Approved by {name} on {day}", or "Approved on {day}" for a baseline taken at connection.
If a campaign changed on purpose:
- Open its Settings changed from the approved baseline card and press Accept as new baseline.
- In Accept these settings as the new baseline?, press Accept as new baseline.
Nothing changes in Google Ads; the row leaves at the next check. If nobody meant the change, set it back in Google Ads.
Choose what to flag
Most accounts want six settings off, so Lift flags each when on. For an account that runs one on purpose:
- In Recommendations, with Campaign settings findings listed, press What to flag.
- Pick the Ad account.
- For each setting, choose Flag when on (default), Flag when off or Don't flag, and note why if you like. "Using the default" marks one nobody changed.
- Press Save.
The six: Search Partners, Display Network on a Search campaign, Automatically created assets, AI Max, Audience targeting and Locations of interest. Findings follow from the next check; Don't flag closes them. Other findings clear when the setting changes in Google Ads (or campaigns and your country rule agree), or, for a baseline change, after Accept as new baseline. If an account keeps one of those on purpose, tell your Tapper contact.
Notice and emails
While a High finding is open, the dashboard shows Campaign settings need review; a Lift only dashboard also counts findings in Settings to review and lists them in Settings watch (Lift on the dashboard). To be emailed when settings drift: Lift emails: settings alerts and the weekly summary.
When there are no findings
- No Google Ads account: see Connect or reconnect Google Ads for Lift.
- Campaign settings picked and nothing listed: every watched setting matches what you expect.
- A new workspace and an empty list: contact your Tapper contact, see No Lift recommendations yet.
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