Ad account status: Connected, Needs reconnect, Not active, Needs attention
Every ad account connected to an entity has a card on the entity's platform tab: Google protection, Meta protection, TikTok protection or Microsoft protection. The chip on the card tells you whether Tapper can use the account.
What a card shows
- A status chip: Connected, Needs reconnect, Not active or Needs attention.
- Account ID · followed by the account's ID on that platform.
- A button to open the account's campaigns: Manage campaigns (Google Ads, Microsoft Ads), Manage ad sets (Meta) or Manage ad groups (TikTok).
- Only when the account is in error: a notice with the cause and the action, a Reconnect button and a Select for reconnect checkbox.
- A ⋮ menu that holds Disconnect (see Disconnect an ad account).
The four chips
| Chip | What it means | What to do |
|---|---|---|
| Connected | Tapper can use the account. | Nothing. |
| Needs reconnect | The platform signed Tapper out, or the login used to connect lost access to the account. | Click Reconnect and sign in again, with a login that can open the account. |
| Not active | Google Ads reports that the account is not active. Google Ads only. | Reactivate the account in Google Ads, then click Reconnect. |
| Needs attention | Meta can't reach the ad account: it may be closed, or your Facebook profile lost access. Meta only. | Check the account in Meta Business settings, fix it there, then click Reconnect. |
Every cause, platform by platform
The notice on a card in error has two parts: the cause, then the action.
| Platform | Chip | Cause on the card | Action on the card |
|---|---|---|---|
| Google Ads | Needs reconnect | "Google Ads signed Tapper out of this account" | "Reconnect Google Ads to resume protection." |
| Google Ads | Not active | "Google Ads reports this account is not active" | "Reactivate it in Google Ads, then reconnect it here." |
| Google Ads | Needs reconnect | "The connected Google sign-in lost access" | "Reconnect Google Ads with a sign-in that has access to this account." |
| Meta | Needs reconnect | "Meta signed Tapper out of this account" | "Reconnect Meta to resume protection." |
| Meta | Needs reconnect | "The connected Facebook profile lost access" | "Reconnect Meta with a profile that has Advertiser or Admin access to this account." |
| Meta | Needs attention | "Meta can't reach this ad account" | "It may be closed or your Facebook profile lost access; check it in Meta Business settings, then reconnect Meta." |
| TikTok | Needs reconnect | "TikTok signed Tapper out of this account" | "Reconnect TikTok to resume protection." |
| Microsoft Ads | Needs reconnect | "Microsoft signed Tapper out of this account" | "Reconnect Microsoft Ads to resume protection." |
| Any platform | Needs reconnect | "Tapper lost access to this account" | "Reconnect it to resume protection." |
Reconnect one account or several
- Reconnect appears only on a card in error. It takes you through the platform's sign-in and back to the same tab.
- To fix several accounts with one sign-in, use Reconnect 2 selected (with your own count) in the toolbar above the cards. Every card in error starts with Select for reconnect ticked; untick any account that needs a different login.
- A successful reconnect clears the error and the chip goes back to Connected. Any account the new sign-in cannot reach stays in error.
- For Not active and Needs attention, fix the account on the platform first, as the card says, and reconnect after that.
Step by step, with the sign-in to use on each platform: Reconnect an ad account that stopped working.
While an account is in error
- Tapper skips the account in its syncs until you reconnect it.
- The dashboard banner about connecting a platform appears only when no account of that platform is connected. It does not appear for an account that is connected but in error.
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