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Add another ad account to an entity

You can connect more ad accounts to an entity at any time: a second Google Ads account, or another platform such as Meta, TikTok, Microsoft Ads or a mobile app. The add flow has two steps and leaves the entity's detection rules and website monitoring exactly as they are.

Before you start

Where to start

Open Protected Entities in the sidebar and click the entity. Any of these buttons opens the same add flow:

  • Add another entity in the entity page header. Despite its name, this button adds an ad account to the entity you are on. It does not create a new entity; for that, use Protect new entity on the Protected Entities page (Add entity on a Lift-only workspace).
  • Add account in the toolbar of a platform tab, for example Google protection.
  • Connect Google Ads (or the name of another platform) on a platform tab that has no account yet, or on the dashboard banner shown for a platform with no connected account.

The entity page header with Add another entity outlined, and the Add account button on the Google protection tab

Steps

1. Choose platform

  1. On the platform's row, click its button: Continue with Google, Continue with Facebook, Continue with TikTok or Sign in with Microsoft. For an app, click Add mobile app (this row is not shown on Lift-only workspaces).
  2. Sign in to the platform in the popup that opens. If your browser blocks popups, the sign-in runs in the same tab.

To leave without adding anything, click Back to the entity.

The Add an account page on the Choose platform step, with every platform row

2. Choose accounts

  1. On Choose the accounts to protect (Lift only: Choose the accounts to connect), tick each account to add. Tapper holds your sign-in for 30 minutes while you pick.
  2. Click Finish. Tapper links them in the background.
  3. When the result appears, click Done to go back to the entity.

For a mobile app the two steps are Choose platform and Finish: you set up the MMP integration instead of picking accounts. See Connect a mobile app through your MMP.

What happens next

If something goes wrong

  • This Google Ads account is already connected: the account is on this entity already. Open its platform tab to find it.
  • 1 account connected, 1 did not (with your own counts): each failed account is listed with its reason. Depending on why they failed, the page offers Retry the failed accounts (same sign-in) or Reconnect Google Ads (or the platform's name) to start over with a fresh sign-in. To keep only the accounts that worked, click Done with the connected accounts; you can retry the others from the entity page later.
  • On a Lift-only workspace, an ad account on any platform that is live in another Tapper workspace is refused. Disconnect it in that workspace first.
  • This is taking longer than usual: Tapper is still linking. Click Keep waiting, or carry on; the accounts appear on the entity when they are ready.
  • The popup ends with Connection failed, Sign-in cancelled or Connection status unknown: see Connection failed, Sign-in cancelled or Connection status unknown.

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