Ad account status: Connected, Needs reconnecting, Not active, Needs attention
Each connected ad account has a row on its platform page in Setup > Ad accounts (Google Ads, Meta Ads, TikTok Ads, Microsoft Ads or LinkedIn Ads). The row shows:
- A status chip: Connected, Needs reconnecting, Not active or Needs attention.
- Account ID · and the account's ID on that platform.
- Manage campaigns (Google Ads, Microsoft Ads), Manage ad sets (Meta) or Manage ad groups (TikTok).
- In error only: a notice with the cause and the action, a Reconnect button and a checkbox.
- A ⋮ menu with Disconnect (see Disconnect an ad account).
The four chips
| Chip | What it means | What to do |
|---|---|---|
| Connected | Tapper can use the account. | Nothing. |
| Needs reconnecting | The platform signed Tapper out, or the login used to connect lost access. | Click Reconnect and sign in with a login that can open the account. |
| Not active | Google Ads reports the account is not active. | Reactivate it in Google Ads, then click Reconnect. |
| Needs attention | Meta can't reach the ad account: it may be closed, or your Facebook profile lost access. | Fix it in Meta Business settings, then click Reconnect. |
Every cause, platform by platform
On a Lift only workspace, "so Block can protect it again." reads "so Lift can read it again." LinkedIn Ads always uses Lift's words.
| Platform | Chip | Cause on the row | Action on the row |
|---|---|---|---|
| Google Ads | Needs reconnecting | "Google Ads signed Tapper out of this account" | "Reconnect Google Ads so Block can protect it again." |
| Google Ads | Not active | "Google Ads reports this account is not active" | "Reactivate it in Google Ads, then reconnect it here." |
| Google Ads | Needs reconnecting | "The connected Google sign-in lost access" | "Reconnect Google Ads with a sign-in that has access to this account." |
| Meta | Needs reconnecting | "Meta signed Tapper out of this account" | "Reconnect Meta so Block can protect it again." |
| Meta | Needs reconnecting | "The connected Facebook profile lost access" | "Reconnect Meta with a profile that has Advertiser or Admin access to this account." |
| Meta | Needs attention | "Meta can't reach this ad account" | "It may be closed or your Facebook profile lost access; check it in Meta Business settings, then reconnect Meta." |
| TikTok | Needs reconnecting | "TikTok signed Tapper out of this account" | "Reconnect TikTok so Block can protect it again." |
| Microsoft Ads | Needs reconnecting | "Microsoft signed Tapper out of this account" | "Reconnect Microsoft Ads." |
| LinkedIn Ads | Needs reconnecting | "LinkedIn signed Tapper out of this account" | "Reconnect LinkedIn Ads so Lift can read it again." |
| LinkedIn Ads | Needs reconnecting | "The LinkedIn sign-in for this account has ended" | "Reconnect LinkedIn Ads so Lift can read it again." |
| LinkedIn Ads | Needs reconnecting | "The connected LinkedIn profile lost access" | "Reconnect LinkedIn Ads with a profile that has a role on this account." |
| Any platform | Needs reconnecting | "Tapper lost access to this account" | "Reconnect it so Block can protect it again." |
While an account is in error
- Tapper stops reading the account until you reconnect it.
- The dashboard banner about connecting a platform shows only when no account of that platform is connected, not for an account in error.
To fix it, including several accounts with one sign-in, see Reconnect an ad account that stopped working.
Related
Was this helpful?
Still need help?
Chat with our team and mention this article.