Connect TikTok Ads for Lift

Lift checks every connected TikTok Ads account once a day, with Lift only or with Block, and lists the changes worth making in its campaigns, ad groups and ads.

Before you start

• You need the Owner or Admin role. Managers can use Lift but not connect; Viewers can do neither.
• Use a TikTok for Business login that can open the ad account. The list shows only the accounts it reaches.
• On Lift only, connecting creates nothing in TikTok and needs no TikTok Pixel. With Block, the same connection also creates Tapper Block's audience, which needs a TikTok Pixel on your website (Connect TikTok Ads).
• Your first ad account locks the product choice (Choose your products).

Steps

1. Start from the dashed TikTok tab in Recommendations (shown while the entity has no TikTok account), Connect an ad account there, the wizard's Connect an ad account step, or the entity.
2. On the TikTok Ads row, press Continue with TikTok, log in and authorize Tapper.
3. On Choose the accounts to connect (Choose the accounts to protect with Block), tick each account.
4. Press Finish (Continue in a wizard with Block, which goes on to Install website monitoring).
5. When the page reads TikTok Ads connected, press Done: to Recommendations from a Lift only wizard, or the TikTok Ads page of Setup > Ad accounts from Add an account.

What Lift reads

Once a day Lift reads campaigns, ad groups, ads and custom audiences, and each ad group's and ad's daily figures: spend in the account's currency, TikTok's results and cost per result for the ad group's goal, conversions and purchases, clicks, impressions and video views, plus reach and frequency over the last 7 and 28 days.

TikTok restates conversions late, so each check judges up to three days back, in the account's time zone, and leaves the two most recent days out of every cost comparison. Nothing TikTok is not delivering gets a card.

When the first cards appear

Usually the day after you connect. No advice comes on an ad group Tapper estimates is still learning, with fewer than 7 days of spend in the last 28, or whose campaign has not spent in 3 days, except Results stopped, which warns when results stop while spend goes on.

Until then the TikTok tab reads 0 with No TikTok recommendations: "Your TikTok account is connected. Recommendations show here when a daily check finds one." It also shows when Lift found nothing worth changing.

On a day TikTok's figures are incomplete, Lift adds no card and open TikTok cards leave the list until a later check passes. Then they come back, or close if the problem is gone.

On a card, Apply in TikTok Ads Manager opens the campaign list in a new tab, and Where to find it names the campaign and its ID (Account-wide for the whole account). Make the change, then press Mark as done and confirm; the card moves to Done. See The checks Lift runs on TikTok Ads and Fix, mark as done, dismiss and revert.

If something goes wrong

• Role or sign-in messages: Only a workspace owner or admin can connect an account and Connection failed, Sign-in cancelled or Connection status unknown.
• No ad accounts found: press Connect a different account and sign in with a login that can open it.
• On Lift only, an account connected in another Tapper workspace is refused. An Owner or Admin there disconnects it first.
• Some accounts did not connect: each shows what to do. Retry later from Setup > Ad accounts.
• No card after a few daily checks: check the row shows Connected, then see No Lift recommendations yet. On a new workspace, contact your Tapper contact.

An account showing Needs reconnecting ("TikTok signed Tapper out of this account") is not checked until you reconnect it: its cards stay as they were and no new card comes. Disconnecting closes its open cards without counting savings.

Related

• How Lift works on TikTok Ads