Google Ads says your sign-in has no access to the account

You see one of these when the Google login Tapper uses cannot open a Google Ads account:

• While connecting: "The Google account you signed in with doesn't have access to ... in Google Ads. Reconnect Google Ads with a Google account that does."
• On an account row, with Needs reconnecting: "The connected Google sign-in lost access" and "Reconnect Google Ads with a sign-in that has access to this account."

The fix is the same: sign in with a Google login that has access, or get yours added in Google Ads.

Why it happens

Tapper connects through your own Google sign-in, so that login needs access to the account in Google Ads, directly or through a manager account (MCC). With manager access, Tapper lists the client accounts under it and connects each through the manager; you do not need adding to each one.

Usually you signed in with a different login, or the login's access (or the manager's link to the account) was removed in Google Ads. Tapper sends no access request or manager-link invitation, so there is nothing to approve in Google Ads.

Reconnect with a login that has access

1. While connecting, click Reconnect Google Ads on the result screen. On an entity, click Reconnect on the account's row in Setup > Ad accounts > Google Ads (several at once).
2. Pick the Google login that has access, directly or through its manager account.
3. The account connects, or its row reads Connected.

Get your login added in Google Ads

Someone with Admin access to the account, or to a manager account above it:

1. Opens the account in Google Ads, then Admin > Access and security.
2. Adds a user with your email address, chooses an access level and sends the invitation.

You accept it from Google's email, then reconnect in Tapper.

Choose a level that can make changes, such as Standard or Admin. Read only is not enough: with Block, connecting writes to the account, and Lift's fixes change it too. See Google's About access levels in your Google Ads account.

Two similar messages

• "Google Ads ... isn't active, so Tapper can't use it. Reactivate it in Google Ads, then connect it again." (on the row: Not active): reactivate the account in Google Ads, then reconnect.
• "Google Ads signed Tapper out of ... Reconnect Google Ads to continue." (on the row: "Google Ads signed Tapper out of this account"): click Reconnect and sign in with a login that has access.

If it still happens

• The account is not in the list after signing in with the right login: see No Google Ads accounts found, or the list did not load.
• The row stays in error after reconnecting: that login still cannot reach the account. Check in Google Ads which logins have access.
• Otherwise, write to support@tapper.ai with the account ID and the exact message.