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Connect Microsoft Ads

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Connecting Microsoft Ads is a Microsoft sign-in and a pick from a list. Tapper then syncs your campaigns and reads their spend and clicks. You need to be a workspace Owner or Admin, signed in with a Microsoft account that can manage the Microsoft Ads accounts.

Steps

  1. Start from the wizard's Connect an ad account step, or the Microsoft Ads page of Setup > Ad accounts: Connect Microsoft Ads (Add ad account once one is connected). See Add another ad account to an entity.
  2. On the Microsoft Ads row, click Sign in with Microsoft. Accept permission to manage your Microsoft Ads accounts, including when you are not signed in to Tapper. Your sign-in is held for 30 minutes.
  3. On Choose the accounts to protect (Lift only: Choose the accounts to connect), each row shows the name, account number, currency, time zone and the status of an inactive account. Search accounts by name, ID or number helps on a long list.
  4. Tick each account and click Continue (wizard with Block) or Finish. Linking takes up to 90 seconds (messages while accounts link).

The account list for Microsoft Ads, each row showing number, currency and time zone

What Tapper sets up

Workspace productsWhat happens when you connect
With BlockTapper sets the account-level tracking template, turns on Microsoft click ID (MSCLKID) auto-tagging, creates offline conversion goals, a UET tag and two remarketing lists, then syncs your campaigns.
Lift onlyTapper reads the accounts' campaigns and spend.

Campaigns sync at connect, then every 6 hours. Microsoft needs about 3 hours before an hour's numbers are final, so the latest hours on the dashboard can still change (When your data shows up).

The Microsoft Ads page

It has Ad accounts, Campaigns and Ad groups tabs. Each account row shows Connected, its Account ID and Manage campaigns, which opens Campaigns for it. Campaigns has Account and Campaign columns, and the chip Custom tracking template on campaigns with their own.

With Block, Ad accounts can show Some Microsoft Ads clicks skip Tapper's tracking: a template on a campaign, ad group or ad overrides Tapper's, so Tapper never sees those clicks. Click Fix tracking, then Fix all, or Fix tracking template on one row (Close leaves them). Fixing rewrites those templates in Microsoft Ads, so check first with whoever owns them if they serve another tool.

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