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Vantage for subscriptions and apps

On this page

For subscription businesses and apps that win new customers through Google Ads.

What you connect

  • Tapper's conversion script on your sign-up or payment confirmation, sending each new customer with its value: Install the conversion script.
  • Tapper's monitoring script on every page, so each sign-up is tied to its ad click. Vantage reads only conversions that came from a tracked ad click: The monitoring script.
  • Your Google Ads accounts and a Tapper goal: Tapper goals.

For an app, start with the Fit Check: Tapper's team looks at your app's data and your ad accounts, and tells you in writing whether Vantage can help.

What Vantage sends

A predicted value, through your Tapper goal, so Google's bidding favours the clicks likely to bring customers worth more. The Fit Check decides whether your data has room for a prediction.

What you see in Vantage

Vantage > Results shows the conversions your tag recorded with a value: how many in the last 30 days, how many each day, and what they are tied to.

Volume and timing

  • Each test campaign needs enough conversions for Google's value-based bidding.
  • If a new customer takes 60 days or more to pay, the pilot is judged on an earlier step that shows within one to two weeks.
  • The pilot runs 90 days: models deployed between day 30 and day 60, the result read on day 90.
  • The first two weeks of the test are learning and are left out of the result. Tapper checks in with you every two weeks.
  • Keep budget changes under about 20% during the test, in both halves.

Usual blockers

  • Sign-ups recorded without a value. Vantage reads only conversions with a value.
  • Renewals or free trials counted in Google Ads as new paying customers. Count each new customer once.
  • Sign-ups not tied to their click, because the monitoring script is missing from your sign-up pages.
  • Payments inside an app store, where your website tag cannot see them.
  • Test campaigns not on value-based bidding, limited by budget or short of conversions.

The Tapper Fit Check finds these before any work starts: Is Vantage a fit for your business?

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