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Set up the TikTok invalid traffic audience

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On TikTok Ads, Tapper Block finds the invalid visitors your ads bring to your website and sends the event TAPPER_INVALID_TRAFFIC for each one through your TikTok Pixel. You turn that event into an audience in TikTok Ads Manager, once per ad account, and send Tapper its ID. It takes a few minutes.

Tapper records invalid traffic on TikTok and reports it. It does not change your TikTok ad groups, so this audience gives you a live view in TikTok Ads Manager of the invalid visitors your ads bring.

Before you start

  • A Block + Lift workspace with the TikTok Ads account connected and showing Connected on the Accounts tab. Tapper sends the event once the account is connected and an invalid visitor arrives. See Connect TikTok Ads.
  • Your TikTok Pixel and the Tapper monitoring script on the same pages of your website. See The monitoring script: what it does and where to find it.
  • A TikTok Ads Manager login for the ad account.

Create the audience

  1. In TikTok Ads Manager, open Tools and choose Audiences.
  2. Click Create Audience, choose Custom Audience, then select Website Traffic.
  3. Under People who've carried out the following actions, select TAPPER_INVALID_TRAFFIC and set the time period to the past 90 days.
  4. Under Through the following pixels, select the TikTok Pixel on your website. Leave the URL and parameter filters empty, so no invalid visitor is left out.
  5. Leave Auto-refresh on, so TikTok keeps adding new invalid visitors.
  6. Name the audience Invalid visitors - pixel event and click Confirm.

Send Tapper the audience ID

  1. In Tools > Audiences, find the audience you just made and copy its ID.
  2. Email the ID to support@tapper.ai, or send it to your Tapper contact, with your entity name and the TikTok ad account ID. Customer success keeps it on record with your account and replies by email.

The audience fills from the TAPPER_INVALID_TRAFFIC events your TikTok Pixel receives, and you see its size in TikTok Ads Manager. Sending the ID does not change how it fills.

If something looks wrong

  • TAPPER_INVALID_TRAFFIC is not in the list. Check that the Tapper monitoring script and your TikTok Pixel are both on your website, and that the ad account shows Connected in Tapper. If the event is still missing, email support@tapper.ai before you go on, and we check that your website is sending it.
  • A Tapper audience is already there. When you connect an account to a Block + Lift workspace, Tapper creates its own audience, named Tapper - Invalid Traffic Audience (older accounts may show Tapper - Invalid traffic). It is a different audience from the one you build here, from the TAPPER_INVALID_TRAFFIC event. Leave Tapper's as it is and never exclude it or add it to an ad group (it holds every visitor from your ads), and send us the ID of the one you made, named Invalid visitors - pixel event.
  • You are not sure which audience is which. Send us both IDs and we tell you which is which.

Tapper's public guide has the same steps: Invalid traffic audience.

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