Cross-platform blocking

When Block across ad platforms is on, an IP that Tapper detects as invalid after a click on one platform is also blocked on your other protected platforms: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads and Apple Ads. TikTok Ads records it.

For example, an IP flagged after clicking your Meta ad is also blocked from your Google Ads campaigns, and the other way round. Filter the Exclusions page by platform to see the cross-platform blocks.

It is off by default, and matters only when more than one ad platform is connected and protected.

Turn it on

1. Under Setup, click Rule sets and pick the rule set.
2. On Detection features, switch on Block across ad platforms.

The full article is Cross-platform blocking.