Protected campaigns & excluded campaigns

You choose which campaigns Tapper protects. A protected campaign gets Tapper's exclusions; one with its Protection switch off is only monitored. We advise protecting all campaigns.

Watch the video: Protected Campaigns & Excluded Campaigns

Change it for a campaign

• Google Ads: open the Google Ads page of Setup > Ad accounts, then the Campaigns tab, and use the Protection switch on the campaign's row.
• Meta Ads: open the Meta Ads page, then the Ad sets tab. Switch Protection on for an ad set, or click Protect all.
• TikTok Ads: nothing to switch. Each ad group on the Ad groups tab carries the tag Monitored: Tapper records its invalid traffic and leaves the ad group as it is.

Switching Protection off on a Google Ads campaign removes Tapper's audience exclusion and value rule from it. See Choose which campaigns Tapper protects.