Welcome to Tapper

Get Tapper Block protecting your Google Ads, Meta Ads, TikTok Ads, Microsoft Ads, LinkedIn Ads, Snapchat Ads and Apple Ads campaigns, detecting invalid traffic and blocking it where the platform allows. For the wizard step by step, see Start here: set up Tapper in five steps.

Monitoring script and conversions

The monitoring script is the cornerstone of Block: it lets Tapper analyze visitor behavior and spot invalid traffic.

1. Monitoring script. Install it on your website: The monitoring script.
2. Conversion script. Add it to your conversion pages: Install the conversion script.

Google Ads protection

Connect Google Ads and Tapper sets up its protection: Connect Google Ads.

1. Audience exclusion. Tapper excludes its list of invalid visitors from your protected campaigns. To add it by hand where Tapper does not: Audience exclusion.
2. Value rule exclusion. A value rule makes Google's bidding value flagged visitors less: Value rule exclusion.
3. Tracking template. Tapper sets it at account level: Tracking template.

Meta Ads protection

1. URL parameters. Add ad_id to each ad so Tapper can match a click to its ad: URL parameters.
2. Audience exclusion. Switch Protection on for your ad sets: Protect Meta ad sets.